Lenovo are planning to set up ‘Lenovo Experience’ stores all over to rival those of Apple.
The stores or ‘Exhibition Centers’ as Lenovo has called them will fully promote a hands on experience offering consumers a chance to have a good play with mobile phones, laptops and desk tops before handing over their hard earned.
Although the idea of hands on eperience is nothing new to the Western retail, the idea will come as a breath of fresh air for Chinese consumers who are often forced to buy products, usually cell phones, before they’ve even had chance to ‘have a play’.
Lenovo’s first Experience Center is planned to open in Shanghai, China’s financial hub, where site selection is underway.
