Xiaomi and Micromax have shown that it takes a fair degree of local knowledge to succeed in any market. If you aren’t aware, Xiaomi in China, and Micromax in India just took to the #1 spot in their respective markets, both of which were formerly ruled by… Samsung.
Blu Products is a Florida based vendor that aims to replicate the success Xiaomi and Micromax saw, but in its own market – the US. For this, the company has released an array of budget (and otherwise) phones, including the four that it released earlier today.
The devices – Blu Studio 5.0 C HD, Studio C Mini, Blu Studio 5.0 C, Blu Studio 5.0 CE – come with Android v4.4 KitKat on board, and offer either dual- or quad-core processing. Take a look at the specs below:
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It’s quite clear that the $149 Studio 5.0 C HD leads the pack with a quad-core MT6582 processor, a 5-inch HD screen and an 8 mega-pixel camera. Following it is the$119 Studio C Mini, with a 4.7-inch WVGA display and the same MT6582 quad-core CPU.
With a $89 price tag, the Studio 5.0 CE is the cheapest of the lot, and comes powered with a 1.3GHz dual-core CPU, but lacks 3G. Lastly, it’s the Studio 5.0 C that comes with a dual-core MediaTek MT6572 SoC, a 5-inch FWVGA display and a $109 price tag.
Only one has 1GB RAM so the choice is obvious
I think this series of phones has also been launched here in the Philippines. Check MyPhone RIO.
Blu has started to make a presence in other markets such as Philippines and Cambodia.
I bought a Blu Life Play a few years which was a great phone for when I traveled. There was no bloatware, the camera was excellent and it had pretty good support. Most of their phones are rebranded Gionees. But Blu will never compete in the US market if it doesn’t start offering LTE in its devices.