Within a few months into launching its first phones, Letv turned into a manufacturer worth following.
Letv made a handful of phones varying in specs and price segments. However, it looks as though the company’s logo was a little too monotonous, and the name ‘Letv’ a little misleading for the unawares.
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Which is why, Letv has undergone a major rebranding, and is now known as LeEco. Along with that, the company gets a new logo too.
The company also announced the world’s first Snapdragon 820 phone in the Le Max Pro a few days back, and is currently prepping for its first smartphone launches in India, scheduled to take place on the 20th this month.
After a conference — with the theme ‘A New Eco World’ — in China, the new logo and brand name were introduced to the media. Almost immediately after that, social streams of the company reflected the change in name and logo.
Quite clearly, LeEco wants people to take notice of the diverse nature of the company with the new logo and the name.
The new name is as misleading as the old one. I would guess it’s some environment protection company by the name. Plus the new logo is horrible, the old one was really classy.
can’t agree with the former logo being classy, but same thought crossed my mind, leEco seems like an environment protection company
Save the planet..!!
Contact LeEco to volunteer..
LeEco is an international Enviromental company based on French and 9Gag
They gone from Letv to LeEco? hahahaha
That doesn´t make any sense, anyway, as long as they keep making awsome phones
pretty k logo i guess , Hope they do well , They are lieke the xiaomi of … china? but worldwide ? and eco ?
Eco is from ecosystem and it just defines the entire thing. Likely what we’ll see as branding is the LE followed by the subdivision ( LETV, LEPhone and so on). Their site in english http://www.leeco.com/en/index.html
http://www.letv.com/pzt/leeeco/images/le_eco1.jpg
Branding will be like it was – LeTV
I think this is a good decision overall. Letv would always have been a Chinese content provider company, but LeEco can be marketed as a global umbrella brand.
Honestly.. I preferred letv. I don’t think it makes much sense to change their brand now. I like the bold, brash, red logo.
lol .. Ecoo immidiately comes to mind :p
Al de best LeEco….hope u will give big manufactures a run for their money….
Nooooooo
LeEco sounds dumb and cheap, LeTv had a cath.
The new name is as misleading as the old one. I would guess it’s some environment protection company by the name. Plus the new logo is horrible, the old one was really classy.
can’t agree with the former logo being classy, but same thought crossed my mind, leEco seems like an environment protection company
Save the planet..!!
Contact LeEco to volunteer..
LeEco is an international Enviromental company based on French and 9Gag
They gone from Letv to LeEco? hahahaha
That doesn´t make any sense, anyway, as long as they keep making awsome phones
pretty k logo i guess , Hope they do well , They are lieke the xiaomi of … china? but worldwide ? and eco ?
Eco is from ecosystem and it just defines the entire thing. Likely what we’ll see as branding is the LE followed by the subdivision ( LeTV, LePhone and so on). Their site in english http://www.leeco.com/en/index.html
Branding will be like it was – LeTV
I think this is a good decision overall. Letv would always have been a Chinese content provider company, but LeEco can be marketed as a global umbrella brand.
lol either name sounds dumb
LeEco actually sounds dumber.
Honestly.. I preferred letv. I don’t think it makes much sense to change their brand now. I like the bold, brash, red logo.
lol .. Ecoo immidiately comes to mind :p
I imagine this was done with the international markets in mind.
Al de best LeEco….hope u will give big manufactures a run for their money….
Nooooooo
LeEco sounds dumb and cheap, LeTv had a cath.
lol either name sounds dumb
LeEco actually sounds dumber.
I imagine this was done with the international markets in mind.
“…the name ‘Letv’ a little misleading for the unawares.” — And LeEco is less misleading? When I see this name I think of green energy, not mobile phones. Thumbs down on the name change.
They should call their phones ‘LePhone’ since they’re not tv’s. Imagine them calling their tv’s ‘LePhone’, doesn’t make sense 🙂
Or just simply, LeMo 🙂
Sounds cheap, probably something to do with having “Eco” in it.
Bad idea.
New name is horrible.
Author delete this article. Do not mislead people.
They should just keep the brand Le and add names for products behind it, this doesnt sound any better than Letv.
That’s a neat idea. You should be paid by LeTV to help with their branding 🙂
LePhone sound nice
“…the name ‘Letv’ a little misleading for the unawares.” — And LeEco is less misleading? When I see this name I think of green energy, not mobile phones. Thumbs down on the name change.
They should call their phones ‘LePhone’ since they’re not tv’s. Imagine them calling their tv’s ‘LePhone’, doesn’t make sense 🙂
Or just simply, LeMo 🙂
@Yash, any heads up if the Le Max Pro would be released in India on 20th?
it won’t, it’ll most likely be the Le Max with the Le 1S.
Sounds cheap, probably something to do with having “Eco” in it.
Bad idea.
New name is horrible.
Author delete this article. Do not mislead people.
Added: Seems indeed:
“Letv is where we started, but LeEco is our future,” said Ablikim Ablimit, Le Holdings’ Vice President of Strategy, “We will create a more beautiful eco world with new value for our users. And our brand-new logo will bring users into this exciting world.”
They should just keep the brand Le and add names for products behind it, this doesnt sound any better than Letv.
That’s a neat idea. You should be paid by LeTV to help with their branding 🙂
LePhone sound nice
Letv to LeEco. Nahh. LeTv sounds & looks fine with me.
@Yash, any heads up if the Le Max Pro would be released in India on 20th?
it won’t, it’ll most likely be the Le Max with the Le 1S.
Letv to LeEco. Nahh. LeTv sounds & looks fine with me.
Now this is how you fuck up a brand! Bravo, you had an easy to pronounce name in any language, a nice looking simple but elegant logo, now you have a shitty hard to say name and a boringly minimal but irritatingly colored logo that could only be worse if it used Comic Sans for the font.
To be honest I love their current phones but I wouldn’t buy one that has this crappy new name and logo on it. Now when the market is flooded with good affordable phones, it really comes down to such details. Their phone designs were the best in my opinion but this new branding will ruin it.
Now this is how you fuck up a brand! Bravo, you had an easy to pronounce name in any language, a nice looking simple but elegant logo, now you have a shitty hard to say name and a boringly minimal but irritatingly colored logo that could only be worse if it used Comic Sans for the font.
To be honest I love their current phones but I wouldn’t buy one that has this crappy new name and logo on it. Now when the market is flooded with good affordable phones, it really comes down to such details. Their phone designs were the best in my opinion but this new branding will ruin it.
Ugh… it’s irrelevant. As I was reading some of the posted comments, I started thinking, “WTF!” Who really cares about the name. The old brand was fine, the new one is fine too.
What I can’t see why the would change just as they started getting traction and brand awareness. And why they would do so immediately AFTER they just made a big push at CES with the old branding.
Ugh… it’s irrelevant. As I was reading some of the posted comments, I started thinking, “WTF!” Who really cares about the name. The old brand was fine, the new one is fine too.
What I can’t see why the would change just as they started getting traction and brand awareness. And why they would do so immediately AFTER they just made a big push at CES with the old branding.