Xiaomi debuts in Brazil with the Redmi 2 at $157!

After much speculation and uncertainty, China’s Xiaomi finally makes its debut in Brazil. And you can check all the details of the launch here.

It was long hoped that China’s Xiaomi would enter Brazil and they have just done so today with the official launch the brand in the Brazilian market. Also marking the first country to receive the company’s products outside of Asia. The announcement was made today in the Brazilian city of Sao Paulo. The presentation was fully coordinated by Xiaomi’s International Vice-President Hugo Barra  A Brazilian and one of the heads of the Chinese company and perhaps the most responsible for leading the company to Brazil.

Hugo Barra started the event with some details about the sales of Xiaomi devices. In 2014, the company sold no less than 61.1 million devices, reaching fifth position in world ranking, and the largest in China. The VP stated the major reasons for the company success are in the covenant of high quality, great design and very fair prices.”

Redmi 2:

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The most exciting launch for Brazil is the Xiaomi Redmi 2. Priced at just R$499 ($157) the Redmi 2 is a very attractive device in a market where high taxes usually mean Chinese phones are extremely expensive. Like the Chinese version of the Redmi 2, the Brazilian version of the phone boasts a 720p HD display, Snapdragon 410 chipset and 1GB RAM.

To get around high taxes Barra announced that the Redmi 2 will be made locally with local support and warranty!

Mi Band and Mi Power Bank:
The Redmi 2 might be a good value device in Brazil but the powerbank and Mi band are a little on the pricey side of things. Brazilian customers will be expected to pay R$95 ($30) for the Mi Band. The 10,400 power bank also retails at around $30USD too.

If these first tentative steps in to Brazil work out for Xiaomi we can expect more Xiaomi devices and gadgets launched in the near future.

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  1. Zeca_BR
    June 30, 2015

    Marco, Great news! I followed the release by videoconference. I hope it’s the beginning of the end of the reign of the Samsung in Brazil.
    It was a exciting event, especially at the beginning, when the Hugo talked a bit about the history of Xiaomi’s entry into Brazil.

    • Marco Lancaster
      July 1, 2015

      Thanks friend, Is good to know that we have some Brazilian readers.

      (Além de mim é claro =) )

      • cpaixao
        July 2, 2015

        me too o/ for a long time!

  2. Guaire
    June 30, 2015

    I understand it’s assembling locally to avoiding high tax rates.

    Can you tell us some of its competitors prices in same class which also assembling locally. So we can figure out how it stood against competitors there.

    • balcobomber25
      June 30, 2015

      Blu sells its Studio 5 which is also produced in Brazil (one of its largest territories) for around $200. It has the following specs:

      5 in 720p
      SD 400
      1 GB RAM
      8 GB ROM/SD Card
      13 MP Camera

      Even assembling locally there are still some high taxes foreign business have to pay which is why the Redmi 2 is still about $50 higher than other countries it launched in. In India for instance it launched for around $110. As a result of those taxes I wouldn’t be surprised if Brazil never sees the high end models from Xiaomi.

      • NightFelix
        July 1, 2015

        Maybe Redmi Note 2 or Mi4i (both are mid-ranger)

      • cpaixao
        July 2, 2015

        Brazilian people loves pricey smartphones, so that’s not a problem. There’s a lot of people over there that owns iPhone 5, 6, Galaxy 5, 6…

    • Marco Lancaster
      July 1, 2015

      The Moto E 2nd Gen retails for $189, and it’s inferior.
      The Moto G 2nd Gen retails for $200 ~ $250.
      And you also have some of Samsung shameless “entry” devices being sold at the same price, for example the Galaxy A5 with the same Snapdragon 410 can be found for $300 here.

      • cpaixao
        July 2, 2015

        Zenfone 5 can be found at $180 pricetag