Asus and Vivo are the fastest-growing smartphone brands globally


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Have you found yourself picking up an Asus Zenfone 2 or a Vivo smartphone lately? You’re not alone. The latest research from analytics firm Counterpoint for Q2 2015 says that Asus and Vivo are the fastest-growing smartphone brands, with Asus shipments increasing by five times what they were a year ago; Vivo shipments increased by four times as compared to 2014.

Apart from Asus and Vivo’s growing popularity, China and India are growing in the number of LTE smartphone shipments, with China LTE smartphone shipments growing by 4X. India, on the other hand, saw LTE smartphone shipments increase by 12X what they were in 2014. Huawei passed Microsoft to become the third largest global manufacturer. We have a feeling that the Huawei Nexus, or rather, the Nexus 6P, will further contribute to Huawei’s growing brand.

Samsung still controls 4 out of 5 global regions, with the Korean manufacturer owning the most market share overall (19%) and holding the top place in Asia (13%), Europe (31%), Latin America (24%), and the Middle East (25%) in mobile phone marketshare. In global smartphone share, Samsung has the top overall spot with 21%, Asia (14%), Europe (32%), Latin America (27%), and the Middle East (34%). Apple wins in North America in both mobile marketshare and global smartphone share.

Huawei is third in mobile phone marketshare overall (7%), tied for second place with Apple in Asia (8%), tied with Nokia and Alcatel for third place in Europe, tied for third with LG, Motorola, Apple, and ZTE in Latin America, and tied for third place with Alcatel, ZTE, and LG in the Middle East. Vivo placed ninth in mobile phone marketshare (2%) globally.

In addition to China’s growing LTE smartphone shipments, China now constitutes two-thirds of the LTE smartphone market along with the US. 3 out of every 4 mobile phones shipped (75%) are smartphones, which shows that smartphones are still on the rise.

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9 Comments

  1. Ronnie Katsie
    September 23, 2015

    OMG where’s Africa let the researcher move as world is too big……

    • September 23, 2015

      Exactly … they never make any mention of Africa in all these. Like we belong to another planet all together.

      • Manu
        September 23, 2015

        well im from europe so i dont really know the real situation but i think its simple because its hard to messure africa, because most countrys there dont have a infrastructure like england or germany or the likes (correct me if i´m wrong but arent south africa and egypt the only countrys in africa which are not considered a third world country?)

        • bro-reac
          September 24, 2015

          I don’t know what you are talking about here but telecom infrastructure is the same globally and Africa does not manufacture its own telecom equipment its sourced from the same people who carried out this survey which means they have the potential to determine the data but they just chose to ignore Africa.
          Third world or not there are third world nations in Asia – correct me if am wrong.

          • Ronnie Katsie
            September 24, 2015

            well said!!

    • Oz
      September 23, 2015

      I think Africa is dominated by Chinese phones. Their mobile infrastructures are mostly Chinese.

  2. Jim Shortz
    September 23, 2015

    Well i contributed to this since i just bought a zenfone

  3. yalok
    September 23, 2015

    So little news about Vivo, it’s unbelievable that they grow.

    • Francis Sim
      September 27, 2015

      Vivo won’t be able to sustain their growth for long given that I am just one of the unhappy global users that Google services cannot be made to work with their phones.