UMi started promotion of their new low-cost Rome X model before the New Year and are now branding the device as having the best camera of an entry-level phone of 2016.
UMi have had a full year of working on their marketing and we are going to see their hype machine in full swing this year, in fact we already have with claims that their UMi Rome X will have the best camera of an entry-level phone in 2016.
For those of you who might have missed it the Rome X is a $74.99 5.5-inch phone that UMi hope could disrupt the market as such as their 3GB RAM UMi Rome did last year. The Rome X features a different screen and 3G support only to keep the cost low.
UMi’s claim that the Rome X will have the best camera for an entry level phone sounds like the usual move a phone maker might make, and in honesty we expect nothing less. You see the sensor on the UMi Rome X is the same Sony IMX179 that the UMi Zero used back at the end of 2014, so UMi have well over a year to get the best out of this set up.
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For those of you familiar with the IMX179 you will know that it is intact an 8 mega-pixel sensor, not a 13 mega-pixel sensor as UMi claim on their website (software is used to interpolate the image and create the 13 mega-pixel photos).
For those of you looking at sub $100 phones then 2016 looks like the year for you. The Rome X will compete against the Bluboo Xfire 2, Homtom HT7 Pro and phones from Elephone.