The Asus Zenfone Live was launched in India earlier in May with a price tag of Rs.9,999. It has now received a second price cut, bringing the price down to Rs.7,999 after an initial price cut of Rs.1000 which had brought the price down to Rs.8,999.
The USP of the Asus Zenfone Live is its real time beautification technology. Asus claims that it is the first smartphone to feature a hardware driven/optimised beautification technology supported by a 5MP front facing camera with an 82-degree wide angle lens coupled with LED flash. According to Asus, the Zenfone Live can remove blemishes in real time. Real time implies that when you are recording a video, the phone will automatically correct blemishes. The Zenfone live is equipped with a BeautyLive application that lets you stream to social media with a choice of beautification filter on top.
On the spec front, the Zenfone Live features a 5-inch Asus TruVivid display with a resolution of 1280×720 pixels. The 2GB of RAM and 16GB of expandable(upto 128GB via microSD card) ROM is supported by the Qualcomm Snapdragon 410 processor. A 13MP f/2.0 sensor rests on the back coupled with LED flash. It is powered by a 2650mAh battery and runs Android Marshmallow 6.0. It is available in three colour variants, Gold, Navy Black and Pink across all major e-commerce and retail stores in India.