Samsung trademarks “The Future Unfolds”, likely for its Foldable smartphone


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Could the Samsung Galaxy X moniker trademarked back in 2017 be the name of Samsung upcoming foldable smartphone? That’s a question we’ve been asking since the Korean giant first filed for the protection of the Galaxy X moniker with the  Korean Intellectual Property Office (KIPO) in 2017.

Samsung CEO DJ Koh recently dropped the subtle hint that its firm’s first foldable smartphone could be unveiled as soon as possible – probably at the company’s developer conference coming up later in November, even though it might not hit the shelves until later in 2019.

Now, ahead of its expected unveiling in November, a recent trademark filing in Europe has revealed a possible marketing tagline –  “The Future Unfolds” that the firm intends to use for the foldable phone.

Although the trademark filing doesn’t contain much when it comes to revealing information, it does reveal that the Samsung might not be using the tagline only for its foldable smartphone, but also for other product categories including, tablets, televisions, LED lamps, hairdryers, and washing machines, to name just a few.

Of course, that the company has already patented “The Future Unfolds” isn’t a guarantee it might use it for any of its devices, but then, the phrase certainly sounds cool if used for its anticipated foldable smartphone.

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