Not so long ago, information circulated on the network that Facebook was going to introduce ads inside WhatsApp. It’s the most famous instant messenger in the world. Fortunately, in the near future, these plans will not be implemented.
There has not yet been an official announcement from Facebook. But now, the Wall Street Journal reported that the team previously working on adding advertisements to the messaging app has been disbanded. According to rumors, their results were “removed from the WhatsApp code”. Despite this good news, Facebook will still find a way to make more money with WhatsApp.
Facebook has decided not to add ads to WhatsApp for now
Recall that Facebook acquired WhatsApp in 2014 for a huge amount of about $19 billion. At the moment, it is not known whether Facebook has already recaptured such huge expenses after more than five years. But the company is determined to improve the application.
To introduce advertising in the app, one noticeable problem is currently interfering with end-to-end WhatsApp encryption. Analysts say that the security of communication can be affected after advertising gets “inside” the application.
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It is not yet clear whether Facebook has completely put off the idea of adding ads to WhatsApp. It is hoped that the American giant will realize what kind of reputation the app will lose and how it will suffer from such changes. If the WhatsApp team decides to offer advertising for the business, we hope that it will be as unobtrusive as possible.
In parallel, the giant would also work on other features allowing brands to get in touch with Internet users, says the Wall Street Journal. In the same vein, Facebook already allows advertisers to chat live with consumers with paid messages. For sure, initiatives of this ilk are bound to multiply. We will wait and see.