According to the latest data, the OPPO Reno 4 series, which went on the market in June, performed quite well. It strongly drove the rapid growth of OPPO 5G smartphone sales. Plus, we should point out that OPPO did a great job in terms of balancing sales between its online and offline channels.
With the intensification of 5G competition, every mainstream smartphone manufacturer is constantly optimizing the product layout in order to gain a foothold in the fierce market competition and expand its share. Relying on accurate market insights, OPPO has launched a new 5G smartphone Reno 4 series with a stylish look, 5G, and night scene video as its main functions. Strong product power and unobstructed sales channels have helped the Reno 4 series become a hot spot for purchasing 5G smartphones.
According to the latest report, in June 2020, OPPO 5G smartphone sales achieved a 50% month-on-month growth, higher than the competition – this is the month when the Reno 4 series was launched.
Thanks to the ‘capillary’-like national channel network and OPPO’s good market reputation, the offline sales of the Reno 4 series could achieve unprecedented success. The data shows that the offline sales growth trend of the Reno 4 series four weeks before the launch is significantly better than that of the previous generation products. This is a testimony to the vigorous development of Reno as a newer product series. In addition, among all OPPO’s 5G product lines, the Reno series has grown at an amazing speed. It accounts for 65% of offline shares. In short, 6 out of 10 consumers who bought OPPO phones in physical stores started the Reno series.
OPPO’s online and offline sales channels have been intensively cultivated for many years. The OPPO offline sales channels all over the country provide strong support for OPPO smartphone sales. At the same time, it can also narrow the distance with consumers through offline channels, enhancing brand image.
Key To Success For OPPO Reno 4
In addition to channel assistance, the Reno 4 series also has a strong product strength itself. Its appearance adopts the Reno Glow crystal diamond technology. The latter not only brings high beauty but also provides a comfortable feel. The 65W super flash charge support brings users a completely different charging experience. The super night scene video allows users to feel the fun of taking blockbuster movies. These three core selling points make any customer don’t pass by.
For some time to come, the Reno 4 series will still have strong sales endurance. The Reno4 series belongs to the 2500-2999 yuan ($357 – $428) price range. Also, the recently launched OPPO A72 can cover more price ranges. So it will help increase the sales of OPPO 5G smartphones and promote the popularization of 5G smartphones.