The Snapdragon 888 has been released just recently. Honestly, it’s revolutionary chip, bringing an unprecedented performance improvement. When communicating with the media on the first day of the event, Qualcomm replied many questions. Say, it clearly denied when asked about the rumor of building its own-brand gaming phone.
Qualcomm President An Meng explained that they did create a lot of public version prototypes for their partners to better demonstrate advanced technology. He added that ‘we will continue to do so in the future. But they will never be sold on the open market.’
An Meng emphasized that these public reference machines are not defined and designed in accordance with consumer market standards. ‘In addition, we do not intend to change the business model. Except for technology demonstration, we will not use any excuse to make smartphones.’
Judging from the official photo, this year’s Snapdragon 888 public reference machine has a wide forehead and black chin. We mean it is indeed far from the current mainstream industrial form.
ASUS Should Help Qualcomm To Make Its Own-Brand Gaming Phone
As a reminder, back in October, there were rumors as Qualcomm is developing its own smartphone. That time, it was reported that ASUS will be responsible for designing and developing the hardware. We were thinking it’s a reasonable choice because ASUS and its ROG department have been specializing in making gaming products for a while. On the other hand, Qualcomm was said to create the ‘industry design’ and software running on top of its Snapdragon 875 platform.
We have heard so many rumors concerning the upcoming Qualcomm smartphone that many of us were sure the next ASUS ROG phone and Qualcomm’s gaming phone will likely share parts and components like displays, memory, cameras, batteries, and cooling systems.
Honestly, we were thinking that at this event, Qualcomm will uncover the Snapdragon 875 chipset and its own gaming phone. However, now, we got quite different feedback from Qualcomm, which claims that there is no wish to change the business model.