Global smartphone sales have returned to growth, and not least have spurred the market on the rise in popularity of devices with support for fifth-generation networks. In Western Europe, America, Japan, China and other countries, 5G infrastructure is being actively put into operation, and because of this, the demand for 5G smartphones cannot but increase.
Analysts at Counterpoint Research analyzed the smartphone market in the third quarter of this year and came to the conclusion that the 5G smartphone segment is growing and the annual growth will be 121%. And Realme is most actively increasing sales – an increase of 831%. A significant leap has occurred due to the popularity of the company’s devices in Europe, China and India.
Analysts believe that one of the main reasons for the growth in sales of 5G-smartphones Realme has a wide portfolio of models of the company in various price segments. Aggressive marketing is also among the incentives for selling Realme mobile phones. The company itself hopes that at least 100 million users around the world will appreciate the benefits of 5G thanks to its smartphones.
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Commenting on the rapid growth of 5G, Research Director Tarun Pathak said, “5G as a tech has penetrated much faster than its predecessor. As 5G technology continues to evolve, we enter the next phase of growth supported by maturing and broadening device portfolios. OEMs have been continuously bringing 5G across price-tiers and regions, making it more accessible. Furthermore, the companies also actively pushed 5G smartphones due to the better availability of 5G components. OEMs with a more robust 5G portfolio were able to capture the growing mid-tier demand. Realme, with its strong multi-channel strategy and a wide 5G portfolio across price-bands; helped it grow the fastest, followed by OPPO and vivo. Apple, the current 5G market leader, only entered the 5G smartphone market in Q4 2020.”
Much of realme’s growth came from China, India, and Europe. Commenting on the regional dynamics, Varun Mishra, Senior Analyst, noted “In India, realme’s 5G sales grew 9519% YoY; the most among all regions. This growth is especially remarkable for a country where 5G network is yet to be deployed. This was followed by China, where its 5G sales grew 830% YoY; making it one of the fastest-growing 5G smartphone brands in China. The third highest growth came from Europe. Furthermore, realme’s 5G growth in emerging markets has also positioned it well for the future, as 5G rollouts ramp up. Affordability and accessibility will continue to be crucial for all OEMs to capitalize on the grand 5G opportunity.”
