Since Elon Musk took over, about two-thirds of Twitter’s employees have been laid off. Even those who remain with the company seem to be having a tough time. According to reports, some European employees have not yet received their November wages. Twitter employees in the UK received an email on November 25th, informing them that they would be due on November 28th. Along with the email, which was sent to all Twitter employees in the EMEA region, employees also received monthly pay slips. However, Twitter employees in the UK and Germany were not paid on time.
In an email to current and former employees, Twitter wrote: “We noticed that some of you may not have received your November 2022 salaries. Payments have been made to our Twitter bank accounts. As usual, nothing has changed in this process”. The email adds that this “may be due to a delay in interbank settlement, which we are actively investigating and will keep in touch with you”.
But four independent sources in the UK and Germany said they had not been paid on the morning of payday. The sources include current and former Twitter employees. Of course, ex-Twitter employees will still receive monthly payments as part of the severance pay after leaving the company.
Typically, Twitter pays the 28th of every month as payday. If it’s a Monday, Twitter would normally allocate funds the previous Friday, and the paychecks would reach Twitter employees’ accounts by midnight on Saturday. Twitter has previously been criticized by former employees for not paying severance packages on time.
Some Twitter staff in Europe have their pay
While employees in the U.K. and Germany have not been paid, those in the Netherlands and Ireland have been paid. This suggests that the issue is with operations rather than Twitter deliberately refusing to pay employees. “The company just isn’t running well enough,” said one former UK-based Twitter employee who was affected.
A former Twitter employee also shared screenshots of their bank accounts showing their wages not arriving, putting them in overdraft woes. “In the beginning, they told you that you were fired, but we would try to keep your job,” the former employee said. “Then, you were told you could keep getting paid. Now it’s payday and our account is still empty. Unable to repay debts.”
The ex-staff continues: “I am ashamed that I believed the executives and they are all getting their money now and enjoying it happily while the rest of us have to continue to suffer. It is a very harsh way, not only forcing people to resign voluntarily, but also trying to avoid severance pay”.
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As of midday UK time, some staff reported that they were being paid against a different reference to how Twitter usually pays them. A former employee said an estimate based on conversations in Slack groups between former and current staff suggests that around 80% of staff had not been paid by around 1 pm UK time.
A former employee shared a screenshot showing that money had arrived in the account that morning. However, it was cancelled later. Another former Twitter employee said that “at least 20 people” had to call their mortgage providers. This is because their paychecks didn’t arrive in time due to insufficient funds in their accounts.
Apple is threatening to remove Twitter from its devices – Elon Musk
Twitter CEO Elon Musk, claims that Apple has “basically stopped” ads on Twitter. He went ahead to ask if Apple hates “free speech”. Musk went on to post a poll asking whether Apple should “publish all censorship actions it takes that affect customers,”. After that, he began to retweet content from companies Apple had “moderate discussions” with. He also retweeted a 1984 parody video from Epic Games that suggested Apple had a monopoly on the app store.
Musk also said, “Apple also threatened to remove Twitter from the App Store without telling us why”. Since Musk took over Twitter, advertisers have been pulling back on Twitter ad campaigns. The exact reason for their pulling is because of Musk’s moderation practices. The truth is that many people may say “wrong things” on those ads and Musk will not censor them.
In the past few weeks, Musk has laid off more than half of Twitter’s staff. This includes staff responsible for policy development and content moderation. This created problems for advertisers, especially after the launch of the $8 Twitter Blue subscription fee. Many people now feel they can impersonate high-profile accounts for $8 every month.
Twitter keeps losing top advertisers
Last week, a report from the nonprofit Media Matters shows that Twitter had lost half of its top 100 advertisers. These advertisers spent $2 billion on Twitter in 2020 and only about $750 million in 2022. Thus, Twitter faces a huge loss in ad revenue. AT&T, CNN, Dell, Allstate, DirecTV, HP, Nestle, Coca-Cola, Verizon, General Mills, Volkswagen, Wells Fargo and others are no longer running Twitter ads.
According to the Financial Times, Musk has tried to persuade advertisers to stay on the platform. He even went as far as calling some brand CEOs himself. Musk has been “rebuking” companies that have stopped running Twitter ads.
According to Elon Musk, he will build a mobile phone if Google and Apple remove Twitter from their store for lack of content moderation. However, he hopes that things would not get to that level.
Regarding the payments issues as well as the ads issues, Twitter didn’t respond to requests for comment. In fact, we can not tell whether the company has any PR staff left after the layoffs.