Microsoft Bing Chat Goes Commercial; the AI Is Getting Ads Now!

Bing Chat

Microsoft has got a good load of positive exposure for its Bing Chat. In case you didn’t know, it is a new search agent that’s powered by GPT-4 of OpenAI. And the inevitable has just happened. The chatbot or search agent is now slipping “variable” ads in all the responses.

Microsoft confirmed that the integration of ads in the responses s currently in an experimental form. In a blog post, Microsoft revealed that the team is exploring additional capabilities of Bing Chat. Well, it seems that the exploration is in full fledge because now the AI is slipping ads right between search responses.

What Ads In Bing Chat Could Look Like

Ads have been reported anecdotally for the last couple of weeks. However, just recently, Debarghya Das of Glean shared a tweet. It showcased how Bing Chat could handle ads and slip them into the responses when you are searching for something.

Bing Chat Ads

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According to Microsoft, the inclusion of ads inside the responses is to share the ad revenue with partners. These partners are those who have contributed to the response of the chat. And with this statement, it is quite clear that Microsoft wants to monetize the new AI experience of Bing Chat with ads.

Microsoft Bing Chat Ads

However, there’s just no precise info regarding how Microsoft plans to handle the volume of the ads. Showing too many ads in one response could steer the users away from Bing Chat. Also, there’s a concern regarding whether the ads will be restricted to the in-text ad boxes or if they will soon be bigger.

In the meantime, Microsoft says that it wants to drive more traffic to the publishers by introducing rich captions in Bing Chat. Through that, the tech giant wants to increase revenue for the publishers. So, in short, the new AI search agent surely has a lot of things planned for the future.

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