Only two mobile phone brands release flagship phones

Chinese manufacturing giant, Huawei, is one of the top mobile phone brands in the world. As of the end of 2018, the company was set to become the largest mobile phone brand in the world. However, the U.S. came with its bans which eventually hindered Huawei’s growth. Despite the ban, Huawei still became the largest mobile phone brand in the world. However, its stay at the top was short and it soon fell out of the top 5 mobile phone brands in the world. After three years of working on its supply chain, Huawei is now returning back to its usual style. The company will now release two flagships in a year as it does in the past.

After news of the Huawei P60 series global launch hit the public, Huawei’s COO, He Gang claims that the company may be the only one that can compete with Apple in the flagship mobile phone market. Does this mean that only Huawei and Apple release flagship mobile phones? Not exactly but He Gang sure suggests that only Huawei and Apple have the capacity to take hold on to the flagship mobile phone market.

Huawei Vs Apple – Rivalry between top mobile phone brands

The rivalry between Huawei and Apple is one of the most intriguing in the tech industry. These two brands are the largest mobile phone brands in the world, with a combined market share of over 35%. While both brands have been successful in their own ways, they have taken very different approaches to achieve their success.

Huawei’s Rise

Huawei is a Chinese multinational tech company that was founded in 1987. The company initially focused on producing telecom devices, but it has since expanded into the consumer electronics market. In recent years, Huawei has become a major player in the mobile phone market, with a market share of over 15%.

One of the key factors in Huawei’s success has been its focus on innovation. The company invests heavily in R&D, and it has developed a number of innovative features that have helped it to stand out in the crowded mobile phone market. For example, Huawei was one of the first brands to introduce a dual – camera setup on its mobile phones. The company has continued to innovate with features such as its AI – powered camera.

Another key factor in Huawei’s success has been its aggressive pricing strategy. Huawei’s mobile phones are often priced lower than those of its rivals. This helped the company to gain market share in price – sensitive markets such as Asia and Africa. Also, Huawei has been able to achieve economies of scale by producing its own parts, which has helped to reduce its production costs.

Apple’s Dominance

Apple is an American multinational tech company that was founded in 1976. The company is best known for its iPhone line of mobile phones, which has been a dominant force in the mobile phone market for over a decade. Apple currently holds a market share of around 20%, making it the second – largest mobile phone brand in the world.

Apple’s success has been built on its strong brand and its focus on premium products. The company has a reputation for producing high – quality products with premium parts and a sleek designs. Apple’s mobile phones are often priced higher than those of its rivals, which has helped the company to maintain a premium brand image.

Another key factor in Apple’s success has been its ecosystem of products and services. Apple has developed a range of products and services that are tightly integrated with its mobile phones. Some of them are the App Store, iCloud, and Apple Music. This has helped to create a loyal user base that is more likely to stick with Apple products in the long term.

The Trade War and Huawei’s Issues

The trade war between the US and China has had a huge impact on Huawei’s business. In 2019, the US govt placed Huawei on a trade black list, citing national security concerns. This move made it difficult for Huawei to do business with US brands and restricted its access to US tech. The ban also had a knock – on effect on Huawei’s foreign business, as many countries followed the US’s lead and banned Huawei’s access to their markets.

In response to the ban, Huawei has been forced to rely more heavily on its own tech and parts. The company has invested heavily in developing its own operating system, HarmonyOS, which it hopes will provide an alternative to Google’s Android OS. Huawei has also ramped up its production of its own parts, such as its Kirin mobile phone chips, to reduce its dependence on US suppliers.

Apple’s Issues

Apple has faced its own set of issues in recent years. The mobile phone market has become increasingly saturated, and Apple’s iPhone sales have started to plateau. Also, the company has faced criticism over its high prices and perceived lack of innovation.

To diversify its revenue streams, Apple has expanded into new areas such as wearables, services, and home automation. The company’s Apple Watch and AirPods have been particularly successful, and Apple has also launched new services such as Apple TV+ and Apple Arcade to add to its existing services such as the App Store and Apple Music. By diversifying into new areas, Apple has been able to reduce its dependence on the iPhone and create new revenue streams.

However, Apple still faces challenges in the mobile phone market. The company has struggled to compete with Huawei’s aggressive pricing strategy in markets such as Asia, where price is a key factor in buying decisions. Also, Apple has faced increasing competition from other mobile phone brands such as Samsung, Xiaomi, and Oppo.

Final Words

The Huawei versus Apple rivalry is an interesting case study in the tech industry. These two brands have taken very different approaches to achieve success in the mobile phone market. Huawei has focused on innovation and aggressive pricing, while Apple has built a premium brand and developed a loyal user base. Both brands have faced issues, such as the trade war and increased competition. But they have adapted by diversifying into new areas and investing in their own tech.

It will be cool to see how the Huawei versus Apple rivalry evolves in the future. As the mobile phone market becomes increasingly saturated, both brands will need to continue to innovate and adapt to stay competitive. It is possible that we will see new players emerge in the market, or that the market will shift towards new techs such as foldable phones or AR. Whatever happens, it is clear that the rivalry between Huawei and Apple will remain intense for years to come.