Although the big names like Twitter and Facebook don’t have much over a following in China (at least officially) there are plenty of Chinese alternatives for the 485 million Chinese ‘netizens’ to choose from!
To keep track of what is happening in Chinese social circles, social media monitoring company Alphaoutlook have brought their social media monitoring service to China.
CEO Chad Pankewitz spoke at TechCrunch’s Disrupt event about his company’s move. In an interview he stated that there are currently 485 million people online in China and 900 million mobile devices creating a huge challenge for companies to keep track of online conversations in realtime.
The Alphaoutlook tool lets companies monitor social media in real-time, allowing them to keep track of current events, help improve company reputation and gather useful statistics for marketing.
TechCrunch have a video with the Alphaoutlook crew and details on how to sign up for the beta here.