Yu Yuphoria kills the Redmi 2, and in style! Cyanogen OS 12, LTE, 2GB RAM for $108/7k INR

Micromax subsidiary Yu unveiled its anticipated Yuphoria smartphone today in New Delhi. The Yuphoria is only the second ever device from Yu.

It has a Qualcomm Snapdragon 410 64-bit processor, 2GB of RAM, 4G LTE connectivity and an 8 mega-pixel rear / 5 mega-pixel front camera department. It doesn’t take a market analyst to tell what phone Yu is going after with the Yuphoria — the Xiaomi Redmi 2.

The 5-inch display on the phone will have a resolution of 1280 x 720 pixels, coated in Gorilla Glass 3. Storage wise, there’ll be 16GB on-board ROM.

The Yuphoria has a 2230mAh battery that is compatible with Qualcomm’s Quick Charge. The phone will come in two color variants — Buffed Steel and Champagne Gold. It’ll run Cyanogen OS 12 right out of the box (which will also include Truecaller integration).

There’s not a lot going for the Yuphoria in terms of design, but at just over US$100 (6,999 INR in India), you can’t expect a lot from a device… I think. This also makes the Yuphoria the most affordable Cyanogen OS powered phone, but for now availability will be limited to Indian shores. You could however expect resellers to probably offer the Yuphoria for a 20-30% markup.

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