November/December, like any other part in the world, is quite a shopping frenzy season in China. Speaking of, a Chinese company — UMi — has come out with yet another phone for this season — the UMi Plus E.
As the name would suggest, the UMi Plus E (‘E’ for ‘Extreme’) is a cousin of the already-existing UMi Plus. What does the UMi Plus E have then? It comes with the Helio P20 SoC, and along with that, a hefty 6GB of RAM.
UMi suggest that the Plus E will be one of the first Helio P20 phones. Let’s take a quick look at the specifications of the UMi Plus E.
UMi Plus E Specifications
- 5.5-inch 1920 x 1080 FHD display
- 2.3GHz MediaTek Helio P20 SoC
- 6GB RAM
- 64GB ROM
- 13 mega-pixel rear camera (Samsung) with PDAF
- 4000mAh battery
- Fingerprint sensor (front)
The Plus E will feature a hybrid dual SIM slot, which means you’ll be able to use the second slot either for storage expansion (up to 256GB) or for a secondary SIM.
The Plus E marks the beginning of the first 6GB RAM phones from this category. We’ve seen Chinese phones ship with 4GB of RAM, and some did quite well in that regard. It’ll be interesting to see how companies from this category are able to integrate 6GB RAM with good performance.
UMi Plus E Price
“priced at $269.99, with the pre-sale price being $199.99”
With larger brands making high-end spec affordable to almost anyone, it’ll be crucial for brands in UMi’s horizon to price their phones well.
The UMi Plus E will be priced at $269.99, with the special pre-sale price being $199.99.
Thoughts: It’s encouraging to see mid-level brands come up with high-end tech. It’s still a while before we get to see the Plus E in the flesh, but hopefully it’ll be worth it.