Xiaomi sets a new Guinness World Record by opening over 500 Mi Stores simultaneously


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No doubt, Xiaomi is one of the most ambitious companies in the world of technology. And now the Chinese giant, in fact, has managed to enter the Guinness World Record for the opening of over 500 new Mi Stores in India : the event took place on October 29th, at 12.00 and covered 14 states of the Asian country.

Recall that the Mi Stores are designed to revive the exclusive design of Mi Home stores, characterized by futuristic interiors and minimalist aspects, allowing users to try and buy the various Xiaomi products.

In line with its expansion plans, the manufacturer plans to open more than 5,000 Mi Stores across India by the end of 2019.

If India is part of the main objectives of Xiaomi, also Europe has a great importance for the Chinese producer, as confirmed by today’s opening of the official online store in Italy.

Marking this occasion, Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India, shared:

It’s a truly special moment for Xiaomi India to be celebrating yet another Guinness world record after having achieved one merely two months ago. We have been the No. 1 smartphone brand in India for 5 consecutive quarters. Over last few quarters, offline segment has been a great success story for us, with our offline market share growing about 40 times in one year. While our Mi Home & Mi Preferred Partner stores have performed exceptionally well in metro and large cities, our presence in smaller towns and villages was still negligible till now.

Offline retail is still a huge segment in our country with nearly 40% of the offline market focused in rural regions. As a brand, we are dedicated to ensure that all our Mi Fans can easily access and make the most of our amazing products of the highest quality at incredibly honest prices. With these new retail measures, we are taking it a step further, and serving as a gateway to building a “smarter India” wherein all Mi Fans and consumers across rural India are also equally empowered to enjoy the best of smart technology. We are positive that this move will transform many lives for the better, and we promise to continue bringing them the best of innovative products as well as innovative brand experience.

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