A few days ago, Apple’s CEO, Tim Cook, said that in other to improve the sales of iPhones, it will reduce the price of some iPhones in certain countries depending on the currency of the country. Now, Tmall has announced a massive price cut for 2018 iPhones.
According to Tmall’s current prices, the 512GB version of iPhone XS Max is sold for 11099 yuan ($1647), and Apple’s official website price is 12,799 yuan ($1898). The price cut reached 1,700 yuan ($252). At the same time, the 256GB version of iPhone XS Max on Tmall is 9699 yuan ($1439) which is 1300 yuan ($193) cheaper than the price on Apple’s website. The 128GB version of iPhone XR on Suning Tesco is 5588 yuan ($829), a discount range of about 1411 yuan ($209). According to Tmall data, since it launched the price cut iPhone sales have increased by 76%.
On January 30, Apple’s first fiscal quarter results for the 2019 fiscal year were released. During the reporting period, Apple’s revenue was $84.3 billion, down 4.5% year-on-year. Among them, Greater China’s revenue was $13.369 billion, down 27% year-on-year. Apple’s performance in China is not up to expectations, Cook said that high pricing is one of the reasons for poor performance, and announced that it will cut the price of iPhone in some regions.