Xiaomi managed to push Apple out from the top three smartphone manufacturers


iPhone 12 pro max

Experts from the analytical company Gartner summed up the results of the third quarter of 2020 in the smartphone market. Calculations show that Apple has dropped out of the top three largest suppliers of these products. It was replaced by the Chinese company Xiaomi.

Xiaomi managed to push Apple out from the top three smartphone manufacturers

In total, 366.7 million smartphones were shipped during the reporting period, which is 5.7% less than in the third quarter of 2019, when shipments reached 388.8 million units.

Samsung ranks first among suppliers. Moreover, having increased sales from 79.1 to 80.8 million devices, the South Korean giant increased its share from 20.3% to 22.0%.

In second place is Huawei. Operating in the face of unprecedented pressure from the United States, the Chinese manufacturer cut shipments from 65.8 million to 51.8 million devices, which led to a decrease in its share from 16.9% to 14.1%.

In third place is Xiaomi, which increased shipments from 32.9 to 44.4 million devices over the year. Its share increased over the year from 8.5% to 12.1%.

Apple has cut sales from 40.8 million to 40.6 million devices, or 0.6%. As the market as a whole shrank more, Apple’s share increased slightly, from 10.5% to 11.1%.

The top five is closed by Oppo, whose share increased over the year from 7.9% to 8.2%.

smartphone market 2020 Xiaomi

Samsung and Huawei are the current leaders in the 5G smartphone market

Analytical agency Counterpoint Research has shared data on the study of the 5G segment of the global smartphone market in the first month of autumn. The world’s best-selling model is the Samsung Galaxy Note 20 Ultra 5G. The flagship of the South Korean company in most countries of the world is sold with the Snapdragon 865 processor, but Europeans have to be content with the version on the Exynos 990. The smartphone took 5% of the market.

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The top 3 includes two Huawei models. The second was the flagship Huawei P40 Pro, and the third place was taken by the mid-range Huawei nova 7. Their share was 4.5% and 4.3%, respectively. In the case of the nova 7 model, global sales can be equated to Chinese ones, because the smartphone is not for sale outside the Middle Kingdom.

5G smartphones

Two more flagships of 2020 by Samsung have closed the top 5. 4% of the market belongs to the Samsung Galaxy S20 + 5G, while the share of the Galaxy Note 20 5G was 2.9%. As with the Galaxy Note 20 Ultra 5G, the processor varies by region.

Note that the alignment of forces on the market may change significantly this month; since the iPhone 12 and Huawei Mate 40 families have appeared on sale. If the flagships of the Chinese company are unlikely to be in great demand, then four variants of the iPhone 12 have every chance of crushing the market, given how popular their predecessors were at the start of sales.

Top 5 5G smartphone vendors in China for Q3 2020

  • Huawei: Shipments – 28.13 million; Market share – 56.6%
  • Oppo: Shipments – 8.05 million; Market share – 16.2%
  • Vivo: Shipments – 7.2 million; Market share – 14.5%
  • Xiaomi: Shipments – 4.57 million; Market share – 9.2%
  • Realme: Shipments – 440,000; Market share – 0.9%.
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