Acer and Asus to increase notebook prices by 10% in Q2

The pandemic started in 2020 and still is going on while the world runs to apply vaccines to the population. The effects of the disruption in several sectors are still coming all around. We enthusiasts of the technology segment are pretty aware of the crisis in the semiconductor industry that is affecting from graphics cards to next-gen consoles like the PlayStation 5, and even smartphones will suffer in a near future. According to a new report, this extends to the end consumer segment and not only the components market. As per a new report from China’s Taiwan Economic Daily, the home economy brought about by the epidemic has led to a surge in purchase demand, notebooks are now in short supply. Orders are full and the quotations of key upstream components continue to increase. Therefore, Acer and Asus will increase the price of notebooks in Q2 2021.

ASUS and Acer laptops will be 10% more expensive by Q2 2021

Asus and Acer laptops will become 10% more expensive in the second quarter of this year by about 5% to 10%. It will be the first substantial increase in the segment in ten years. This means that this wave of price increases in the electronics industry extends from components to end systems and products. According to industry sources, in the past, consumer electronic products like laptops “sneered without a price reduction”. The companies are also adjusting their quotations in response to continuous currency fluctuations in some markets such as Russia, India, and Brazil. Now, these companies are increasing their prices while the demand grows stronger.

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The report further states that Acer and ASUS will continue in short supply for the next months beyond the second quarter. Chen Junsheng, chairman of Acer, stated:


“Currently, Acer can only deliver one of three orders from customers, and the conversion gap is nearly 70%.”

In the same situation, ASUS currently has a supply gap of 25% to 30%. Chen Junsheng believes that the PC demand is far greater than the supply. For that reason, the PC market will continue to grow this year. Acer emphasizes that the price adjustment this time is to reflect the cost appropriately on the premise of the price increase of the components. “In the foreseeable future, the supply will still exceed demand”. ASUS states that this price increase is the first one in its recent story.

These certainly are dark times for hardware enthusiasts. Especially those in India interested in the latest Acer Aspire 7 series with AMD Ryzen 5000 CPUs.

Source/VIA :
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