It seems that budget smartphone giant Realme is going to make looking at your lockscreen more fun, as it has entered into an exclusive partnership with Lock screen content platform Glance to power the lock screen of its smartphones in the regions of India and Indonesia.
According to Realme’s estimates, the Glance lock screen experience will be rolling out to 30 million users in India and an additional 7 million users in Indonesia by 2022, which will likely boost the users of the platform in these regions.
What Services Will Glance Offer on Realme Smartphones?
This partnership, which will last for two years will allow Glance to provide Realme users with high quality personalized content in different languages from top publishers on their lockscreen.
Realme users in India will be able to access GlanceLIVE, which is a live streaming service with content from celebs and creators, with the added bonus of the content being real time.
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Francis Wong, the CMO of Realme India said this when it comes to this exciting partnership: “Glance has pioneered the use of lock screen as a platform for content discovery, bringing users some of the best infotainment and live content from across the internet. At realme, we are committed to providing our users the latest and most premium experiences available in the market.
We believe that the Glance proposition of live, trending, 24/7 content on lock screen will be a true differentiator for our devices. We estimate rolling out Glance on approximately 30 million phones in India, and on close to 7 million phones in Indonesia over the next 12 months.”
What Did the Company Have to Say?
From Glance’s side, Aditya Goyal, the VP and General Manger of Strategic Distribution Partnerships added that “realme is one of the fastest growing smart phone brands in India and Southeast Asia, with a state-of-the-art product line, ranging from entry to premium categories. It is especially popular amongst the youth, who form the majority of Glance’s user base.
Given its demographic and technological strengths, we believe that realme is a great partner for us to make further inroads into these markets with”
Through this partnership, Glance will bring realme consumers in India and Indonesia the same high quality content experience that nearly 175 million Glance users currently enjoy.”
Arushi Chawla from Counterpoint Research added that “As the overall smartphone market is maturing and consolidating, with top OEMs capturing most of the market, it is also a challenge to maintain hardware differentiation when the form factors remain similar. In such a scenario, the long-term value creation will depend more on delivering differentiation through over-the-top (OTT) services. Therefore, Glance, with its presence in top smartphone brands, holds a vital role”