Smartphone cameras have been on the rise in the last few years and, keeping in line with this trend, popular enthusiast brand OnePlus announced recently that it is going to be pushing its camera capabilities with industry-leading innovations, so as to provide better image quality in 2022.
The smartphone brand which got into a partnership with the famous professional camera maker Hasselblad earlier this year has mentioned that with the creation of the ‘Shot on OnePlus’ platform, the company is proactively trying to get its community to showcase as well as highlight their amazing work around the camera.
OnePlus Has Plans in Place for Optics and Cameras in 2022
“In 2021 and beyond, OnePlus’ focus will heavily rest on improving camera performance through investments and strategic partnerships that further the imaging experience for users,” Hsiaohua Cheng, Head of Imaging at OnePlus, told IANS.
“The latest feature film shot in collaboration with Vikramaditya Motwane’s Andolan Production, tited ‘2024,’ works towards bringing alive the prowess of the OnePlus 9 Series’ camera capabilities while highlighting its easy-to-use nature for a diverse user community,” Cheng adds.
Cheng also mentioned that the three-year partnership with Hasselblad complete with the additional investment of around $150 million towards camera development is a testament of the company’s commitment towards getting breakthroughs and delivering best-in-class imaging experiences.
“The partnership will roll out in multiple stages starting with areas including colour tuning and sensor calibration, and later expanding to include additional hardware collaboration to improve the lens standard and optic, that we will see in future OnePlus flagship devices,” Cheng informed.
Furthermore, Navnit Nakra from OnePlus said that OnePlus is excited to showcase the exceptional camera quality of its flagship devices that offers more accurate colours and premium image quality to users. “We hope that this also inspires our community to push their own creative boundaries,” he adds.
What Else is the Popular Enthusiast Brand Working on?
In other OnePlus news, fresh information about a listing on the OnePlus care app further suggests that the OnePlus RT smartphone’s India launch is around the corner.
For the uninitiated, the popular Chinese smartphone manufacturer which enjoys success in India will be launching OnePlus 9RT in India with the RT moniker. Much to the delight of the company’s fans restlessly waiting to get their hands on the RT, more shreds of information about its imminent launch have surfaced online. 91mobiles has managed to acquire an interesting finding, which further confirms the RT India launch rumors.