Bloomberg analyst Mark Gurman disclosed information about Apple’s plans to release new gadgets and personal computers this year. According to him, Apple empire will hold the largest presentation in its history in the fall.
Apple traditionally holds at least three presentations during the year. So, in the spring, minor products of a new generation come out. In the summer, there is a conference for developers WWDC, dedicated mainly to software. And in the fall, the company presents its main products.
This arrangement is due to two main reasons. The summer announcement of new software allows you to prepare future gadgets for transfer to new software. And the autumn presentation ensures high sales at the end of the year.
The biggest presentation in the history of Apple will take place in the fall
This year, the designated scheme will continue. So, in March or April, Apple, according to Mr. Gurman, will introduce a new relatively affordable iPhone SE smartphone with 5G support and an iPad Air tablet with an Apple A15 processor (like the iPhone 13).
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iOS 16 (Sydney), tvOS 16 (Paris), macOS 13 (Rome), and watchOS 9 (Kincaid) are due to be announced during WWDC 2022.
As for the autumn presentation, it will be dedicated to the release of the following products:
- iPhone 14, iPhone 14 Max (or iPhone 14 mini), iPhone 14 Pro, and iPhone 14 Pro Max;
- New generation MacBook Pro laptops;
- Updated monoblock iMac;
- New desktop Mac Pro;
- New MacBook Air laptop;
- Updated AirPods Pro headphones;
- Three models of smartwatches Apple Watch – Series 8, SE and Rugged;
- New iPad tablet;
- New iPad Pro tablet with M2 chip.
Thus, the fall presentation of Apple should be the largest in the history of the company in terms of the number of products presented. On the other hand, Apple may split the presentation of new products into several events. For example, in 2020, the company first introduced the iPhone 12 and the new Watch. And after a while, the new MacBook and Mac mini based on the Apple M1 debuted.
The fourth quarter of 2021 was again one of the best for Apple. The company managed to minimize the damage from problems with the production of the iPhone 13, and it became the leader in the smartphone market. This is the second quarter in a row that Apple has held the title of number one company in the market.
This conclusion comes from the report of Canalys analysts. Among the reasons for Apple’s success, they cite the popularity of the iPhone 13 series in China and aggressive pricing in this country. As a result, Apple‘s share in the global smartphone market was 22%, while the second-best Samsung has a 20% share. This means that one in five smartphones sold globally between October and December 2021 was an iPhone.