The Rise of Fire-Boltt: Meet the New Challenger to Apple Watch and Samsung Galaxy Watch


Fire-Boltt emerged as a key player in the global smartwatch industry in the first quarter of 2023, accounting for 9% of shipments. We should also point out that the Indian smartwatch maker managed to outperform Samsung by a small margin. Although both have the same amount of global shipments. Statistics provided by Counterpoint Research show the dominance of Fire-Boltt in terms of market share.

How Fire-Boltt could make a name

Fire-Boltt has reached such results in the Indian market due to its ability to meet customer demands. Plus, it knows how to implement cost-effective tactics and offer lower costs. All these factors have helped the brand grow and increase sales of its products.

Fire-Boltt in the global smartwatch market

Meanwhile, Apple Watch has maintained its dominant position in the smartwatch industry. But we have to mention there is a decline in its global shipment share from 32% in Q1 2022 to 26% in Q1 2023. Despite the slight dip, Apple Watch remains the market leader. Thus, there’s still life in the old dog.

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Various analyses prove that shipments of the Fire-Bolt wristwatches in India have increased from 12% in Q1 2022 to 27% in Q1 2023. This impressive growth has made the brand even stronger in the Indian smartwatch market and played a crucial part in its global success over Samsung.

Fire-Boltt in the global smartwatch market

It’s worth noting that these figures cover a wide range of smartwatches, including popular models such as the Samsung Galaxy Watch 5 and the Apple Watch, as well as simple smartwatches that don’t allow third-party apps to be installed.

The best-selling models of Fire-Boltt, such as the Legacy comes with a 1.43-inch AMOLED Display, and stainless steel strap, and provides a 20-day battery life. Plus, it supports 100+ sports modes, an AI-enabled voice assistant for much easier interaction, an Always On Display feature, wireless charging, etc. Besides common health and sleep monitoring features, it also boasts stress monitoring stress. We guess it’s quite useful nowadays. It costs around $17.  The Samsung Galaxy Watch 5 has an identical display, 2-3-day endurance, and a more sportive design. It also has common sports and health monitoring features. But do you know how much Samsung charges for it? – over $150.

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