Xiaomi Shatters Q1 2024 Records: How Did They Double Their Profits?

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Xiaomi Corporation reported stellar financial results for the first quarter of 2024, exceeding market expectations and demonstrating robust growth across its core business segments.

Xiaomi Soars in Q1 2024: Record Profits, Strong Growth Across Sectors

Profit Surge and Revenue Growth

The company achieved a significant milestone, with adjusted net profit soaring by 100.8% year-over-year (YoY) to reach a record-breaking RMB 6.5 billion. This impressive performance builds upon Xiaomi’s success in the previous quarter, solidifying a trend of consistent profitability. Furthermore, total revenue climbed by 27% YoY to RMB 75.5 billion, marking the second consecutive quarter of double-digit revenue growth.

Strong Business Performance Across Segments

Xiaomi’s success can be attributed to the collective strength of its three core business lines: smartphones, IoT and lifestyle products, and internet services. Each segment witnessed double-digit revenue growth, contributing significantly to the company’s overall performance. Notably, the burgeoning smart electric vehicle (EV) sector emerged as a key driver of growth, exceeding analyst expectations.

Financial Strength and Investment in R&D

Additionally, Xiaomi boasts a robust financial position, with a cash reserve of RMB 127.3 billion as of March 31, 2024. This financial stability allows the company to invest heavily in research and development (R&D). In Q1 2024, R&D expenditure surged by 25.4% YoY, reaching RMB 5.2 billion. This commitment to innovation underscores Xiaomi’s dedication to developing cutting-edge technologies and remaining at the forefront of the tech industry.

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Global Smartphone Domination

Fueled by successful globalization and premiumization strategies, Xiaomi’s global smartphone sales experienced a remarkable 33.7% YoY increase in Q1 2024, reaching 40.6 million units. This achievement marks three consecutive quarters of annual growth in the smartphone segment. Moreover, smartphone revenue continued its upward trajectory for the fourth consecutive quarter, reaching RMB 46.5 billion.

Record-Breaking IoT and Lifestyle Products

Xiaomi’s IoT and lifestyle products segment shattered previous records in Q1 2024, generating revenue of RMB 20.4 billion, a significant 21% increase compared to the same period last year. Additionally, the gross profit margin within this segment rose by 4.1 percentage points YoY, reaching a historic high of 19.9%. This performance highlights the increasing success and profitability of Xiaomi’s diverse product portfolio beyond smartphones.

Electric Vehicle Ambitions Taking Shape

Also, Xiaomi officially unveiled its first smart electric vehicle, the Xiaomi SU7, on March 28, 2024. The vehicle has garnered significant consumer interest, with a confirmed total of 88,663 final orders received for the Xiaomi SU7 series as of April 30th. As of May 15th, the company delivered a promising 10,000 vehicles.

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To meet its ambitious production targets, Xiaomi plans to establish a robust network of sales and service centers across China. By the end of 2024, the company aims to have 219 sales stores operational in 46 cities, complemented by 143 service centers serving customers in 86 cities. Confident in its production capacity, Xiaomi has set a goal of delivering over 100,000 electric vehicles in 2024. To expedite this goal, double-shift production commenced in June.

Looking Forward: A Bright Future for Xiaomi

So, Xiaomi’s Q1 2024 results paint a picture of a company experiencing remarkable growth and solidifying its position as a global technology leader. The company’s strong financial performance, strategic investments in R&D, and successful diversification across various sectors position it well for continued success in the years to come. With the launch of its smart electric vehicle and ambitious production targets, Xiaomi is poised to become a major player in the rapidly evolving EV market. The company’s dedication to innovation and commitment to customer satisfaction suggest that this positive trajectory is likely to continue.

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