In a move aimed squarely at redefining the entry-to-mid-tier smartphone market, TECNO has officially lifted the curtain on its SPARK 40 Series — a quartet of devices that blend high-end style, thoughtful performance, and practical AI features, all while keeping price-conscious consumers in mind.
The new line-up includes the SPARK 40 Pro+, SPARK 40 Pro, SPARK 40, and SPARK 40C, each designed with a specific type of user in mind — but all sharing the same DNA of slim design, vibrant colorways, and surprisingly premium touches for their class.
Slim, Tough, and Surprisingly Premium
At just 6.49mm thick, the SPARK 40 Pro+ claims the title of the world’s slimmest curved phone with wireless charging — a spec you’d expect from flagships, not budget-friendly devices. It’s joined closely by the Pro model, measuring 6.69mm. It’s a remarkable milestone for this particular category. Both phones manage to strike that rare balance between featherweight form and everyday resilience.
With IP64 water and dust resistance, plus Corning Gorilla Glass 7i protecting the Pro models, TECNO’s design here isn’t just for looks. The SPARK 40 Pro+ and Pro are also engineered to survive drops of up to 1.5 meters and respond accurately to touch even when your fingers are wet or greasy — an underrated but welcome feature.
Big Screen, Big Sound
On the front, the Pro and Pro+ boast a 6.78-inch AMOLED display running at a slick 144Hz refresh rate, complemented by an ultra-responsive 2160Hz touch sampling rate. Peak brightness hits 4500 nits, making it one of the brightest in its class — and a serious contender for outdoor readability. The sound quality is also great, thanks to the presence of dual stereo speakers enhanced by Dolby Atmos. It creates a far richer audio experience than most phones in this bracket even attempt.
Power That Lasts — and Charges Fast
Under the hood, the Pro+ makes its debut with the MediaTek Helio G200 chip. It’s the world’s first phone to do so, and as you may expect, this chipset is an evolutionary step for the Helio G100 and continues MediaTek’s presence in the 4G Field. The Pro+ joiopp;opuod9ouiu9 ned by the G100-powered SPARK 40 Pro, giving users fluid performance for gaming, streaming, and multitasking.
All three upper-tier models in the series feature 5200mAh batteries and support 45W wired fast charging. The Pro+ adds 30W wireless charging and even reverse wireless charging — a rare find at this price point. It’s great to see that battery capacity is not sacrificed in favor of thinness; TECNO found a good balance.
TECNO also backs the hardware with a five-year performance commitment. Furthermore, it promises a battery longevity promise that ensures over 80% health even after 2,000 full charging cycles.
Smarter AI in Your Pocket
What sets this series apart most, however, may be its embrace of AI. TECNO’s Ella assistant comes preloaded with access to ChatGPT, Gemini, and DeepSeek. It allows users to transcribe documents, extract information from images, or even summarize calls in real time. These features are typically locked behind more expensive phones or paid apps.
Circle to Search, photo cleanup tools, and language translation built into the camera experience only add to the sense that this phone isn’t just smart — it’s practical, too.
Built for a Connected World
Connectivity remains strong even when networks don’t. With FreeLink™, TECNO claims up to 2 kilometers of peer-to-peer Bluetooth file sharing range. It offers solid performance within 200 meters, even in tricky environments. The phone also comes with support for NFC, Super WiFi 2.0, GPS 2.0, and even an IR blaster. It’s almost a modern Swiss Army knife for digital lovers.
The SPARK 40 Pro+ also includes a 50MP camera with electronic image stabilization and RAW support — a setup that could attract creators who don’t want to compromise on mobile photography.
A New Standard in Affordable Phones?
All four models run the brand’s HiOS 15. It comes with a great focus on AI-driven features to enhance the software features and give a seamless experience.
While pricing and regional availability are expected to vary, the SPARK 40 Series has been built to punch above its weight — a device family that speaks directly to Gen Z tastes, without losing sight of everyday durability and usability.
It’s not often that phones at this level feel this complete. But TECNO’s latest lineup makes a strong argument: good design, clever features, and long-term reliability don’t have to come with a flagship price tag.
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