Xiaomi has officially passed a major milestone. More than 2,000 integrated sales and service stores are now up and running across China. The announcement, made by Senior Vice President Wang Xiaoyan, signals more than just growth—it’s a clear move in line with the company’s broader vision to become a seamless part of everyday life through its “People, Cars, and Homes” strategy. But don’t mistake this expansion for a numbers game.
Xiaomi isn’t planting flags for the sake of scale. Each store is part of a larger blueprint: to bring premium, full-service Xiaomi Home locations closer to where people live, shop, and interact. These aren’t minimalist pop-ups tucked in corners of shopping malls. They’re designed as high-touch hubs, places where customers can get a real feel for the brand’s wide-ranging ecosystem—from phones and laptops to smart appliances and even electric vehicles.
Expansion? Wait there’s still more to come
According to Wang, service is still central to the mission. By focusing on well-thought-out, functional retail spaces, Xiaomi aims to strengthen its premium brand image without alienating the core Mi community that helped build its name. It’s a balancing act: elevate the brand while staying rooted in accessibility.
Now, with 2,000 stores behind it, Xiaomi is setting a bold target: 20,000 locations across China by the end of the year. It’s not just ambition—it’s a statement. The company is betting big on in-person retail, at a time when many in the tech world are leaning digital.
And here’s the kicker: it makes sense. In a world awash with online options, Xiaomi sees brick-and-mortar as a long game. People still want to see, touch, and test products before buying. They want a real person to talk to when something goes wrong. That’s the edge these physical stores offer. It’s real-time support, hands-on experience, and a single stop for sales, service, and warranty needs.
The plan going forward includes rolling out stores with upgraded layouts, better-trained support teams, and strategic locations that tap into the strong loyalty of existing Mi fan bases. It’s an aggressive push, but one that’s grounded in Xiaomi’s understanding of what keeps customers coming back.
