You know how Samsung seems to be everywhere these days? Well, the numbers are showing it. In Q2 of 2025, Samsung US Galaxy smartphone sales jumped by 38% year-over-year—a massive leap. Meanwhile, Apple’s iPhone sales slid by around 11%, and that’s no small drop. Sure, the overall market barely budged—just a 1% climb, with total shipments going from 26.7 million to 27.1 million. But inside that, it’s Samsung pulling ahead in ways Apple hasn’t seen in years.
What’s Driving the Samsung Boom?
Samsung shipped a whopping 8.3 million Galaxy phones in Q2—a sharp uptick from their previous 6 million. That pushed them to a 31% U.S. market share, up from 23% this time last year. It wasn’t the S or Z lineup pulling the weight—this surge came from Galaxy A-series models. Affordable, solid, everywhere. Samsung filled shelves early, geared up promotions, and put more devices into retail channels.
An analyst put it simply:
“Samsung stocked up inventory and rode the Galaxy A-series to a 38% surge in U.S. shipments.”
iPhone Holding the Lead—but Losing Ground
Apple still leads in total units—13.3 million iPhones sold, giving it a 49% hold on the market. But that’s down from last year, showing a noticeable 11% drop. Apple’s upcoming iPhone 17 launch may help, but for now, the momentum’s clearly shifted.
Google and Motorola Climbing Up
Behind the two giants, Motorola snagged 3.2 million sales (12% market share), inching forward with modest growth. Google’s Pixel line moved 800,000 units, marking a respectable 13% gain and a 3% market share. TCL rounded out the top five, selling 700,000 phones—steady, if not spectacular.
Bottom Line: Samsung Is Streaking Ahead
With a combination of aggressive stocking, a hit mid-range lineup, and timing their promotions well, Samsung looks set to dominate the US mid-tier Galaxy phone market in 2026. Apple’s lead remains huge—but it’s not untouchable.
