This year’s Eletrolar Show in São Paulo, Brazil, is buzzing and not just from the sheer size of the event. It’s where tech, style, and some bold new ideas are colliding in the best way possible. And if there’s one booth that’s had people stopping in their tracks, it’s Ulefone’s.
Tucked at Booth H30, Ulefone came out swinging. They didn’t just bring their usual rugged phones; they brought brains to the brawn. These new devices feel less like tools and more like intelligent companions that happen to be tough as nails.
From the moment you walk up, there’s this pulse in the air. People crowd around to get a hands-on look at the latest Armor lineup. This isn’t just a spec boost. AI, including Google Gemini, powers the new phones, and they’ve even got quirky touches like AI “pets” baked in. It sounds gimmicky until you try it. Then it just feels smooth, smart, and surprisingly useful.
Ulefone Coming With Dual Screens and a Pocket-Sized Projector? Yes
The real stars at the booth are the Armor 30 Pro and the Armor 34 Pro — both turning a lot of heads, for very different reasons.
The Armor 30 Pro brings something you don’t see every day: a dual-main-screen setup. There’s a crisp 6.95-inch 120Hz display up front, and a handy little 3.4-inch screen on the back that makes multitasking easier. People testing it out were impressed — it just works. The Dimensity 7300X 5G chip powers it and can run with up to 32GB of RAM. Oh, and the massive 118dB speaker and customizable RGB lighting? A total vibe.
Then there’s the Armor 34 Pro, which might be the most “extra” phone in the best way possible. It’s got a built-in 150-lumen projector (yes, really) and a monster 25,500mAh battery. Imagine camping and throwing a movie up on your tent wall. It’s that kind of cool. It also comes with ultra-bright LED lights and red-blue safety beacons. This thing doesn’t just survive the outdoors, but completely changes the way you interact with extreme circumstances.
The Full Lineup: Built for Pretty Much Anything
Of course, it’s not just those two. Ulefone also pulled the curtain back on a whole lineup of Armor models, each with its own flavor.
- Armor 28 Series is the powerhouse, running on the Dimensity 9300+ and rocking Sony’s top-tier IMX989 camera sensor. There’s even a version with advanced AI thermal imaging, and yes — it works way better than you’d think.
- Armor 29 Series pushes battery life into absurd territory with 21,200mAh packed inside, along with some seriously intense LED lighting and warning features. It’s like the extended version of the Armor 28 Ultra with a survival kit in your pocket.
- Armor 33 Series takes the bones of the Armor 30 Pro but slaps in the same gigantic 25,500mAh battery as the 34 Pro. It’s for people who want both smarts and stamina.
It’s Not Just for Show — They Let the Phones Take a Beating
To prove they’re not just flexing on paper, Ulefone set up live durability demos. Phones were dunked in water, frozen in ice, stomped on, and blasted with water jets — and they just kept going. Visitors also got hands-on time with features like thermal imaging, night vision, the dual screens, and even the projector. It’s one thing to read about a spec; it’s another to see it survive a pressure hose.
Final Thought
Eletrolar Show 2025 still has more to show, but Ulefone made one thing crystal clear: the future of rugged phones isn’t just about surviving — it’s about evolving. Whether you’re climbing mountains, fixing power lines, or just dropping your phone a lot, Ulefone wants to be the brand that doesn’t just last, but leads. Visitors enthusiastically engaged with the advanced thermal imaging, night vision, projection, and dual-screen displays; the brand certainly was a hit at the event.
