Although Samsung recently lowered its shipment expectations for the Galaxy S21 series, it turns out that the new flagship has achieved great success throughout the pre-order period, not only in the Korean market but also in the UK market. According to data from Samsung Electronics in the UK, the Galaxy S21 series outperformed the Galaxy S10 and Galaxy S20 series in terms of booking. Samsung did not disclose the number of pre-orders, however, the Samsung Galaxy S21 Ultra is clearly the main driver.
The Galaxy S21 Ultra accounts for more than 50% of pre-orders in the UK. Samsung claims that the Galaxy S21 Ultra is the most popular model of these three phones, surpassing the pre-orders of the Galaxy S21 and Galaxy S21+.
Samsung believes that the reason for the great success of the Galaxy S21 Ultra is because it has made substantial innovations, such as the new AMOLED display, 5G connectivity, and industry-leading cameras. In the U.K., the Samsung Galaxy S21 Ultra with 128GB storage space sells for 1,149 pounds. Customers who purchase the device before February 25 will get a pair of Galaxy Buds Live for free.
Samsung Galaxy S21 5G and Galaxy S21+ 5G specifications
S21 — 6.2-inch (2400 x 1080 pixels) FHD+ Infinity-O Dynamic AMOLED Display, 421 PPI, Adaptive 120Hz refresh rate (48 – 120Hz), up to 1300 nits brightness, Gorilla Glass Victus protection
S21+ — 6.7-inch FHD+ (2400 x 1080 pixels) FHD+ Infinity-O Dynamic AMOLED Display, 394 PPI, Adaptive 120Hz refresh rate (48 – 120Hz), up to 1300 nits brightness, Gorilla Glass Victus protection