Posts in tag

sub-brand


After announcing an array of smartphones this season, Elephone is back with another announcement — and its not a phone!

The Yu Yuphoria will be the name of the next knight from Micromax sub-brand Yu.

That the OPPO staff and CyanogenMod team share a good rapport is no secret. However, with the resignation of OPPO’s vice president, things have taken a new, interesting turn!

The 20th of November 2013 is fast turning into a day no Chinese tech enthusiast can miss! Latest news is that manufacturing biggie Gionee would be giving a go-ahead to their new sub-brand on the same day!

If a Chinese phone maker wants to make it internationally then following the Oppo strategy would be what I would suggest, and Oppo’s next plans could involve launching a whole new sub-brand.

Groupon have just announced that they have acquired Groupon.cn. While on paper this just looks like a parent company gobbling up a Chinese sub-brand, this …