Microsoft and XOLO Announce $150 Windows Phone for India


XOLO and the Windows Phone division of Microsoft are teaming up to release a string of phones sporting the mobile OS in India with a price range of $150 to $300, according to ubergizmo. This announcement comes about a month after it was announced that China’s ZTE phone manufacturer would begin selling Windows Phone devices in China as early as the first quarter of 2014.

XOLO, who hopes to have its brand of Windows Phones out in India by the first quarter of next year, already has a string of affordable Android phones out in the country and the Windows Phones are expected to be similarly priced. For Microsoft this means that the Windows Phone platform now has two local manufacturers in the world’s two largest emerging markets.

While Microsoft continues to battle with Blackberry for third place as most popular mobile OS in its own country, they seem to be betting that they can make more headway in the emerging markets. And are aggressively pursuing the mobile market despite Android and Apple’s seemingly entrenched positions. The software manufacturer also recently acquired Nokia’s hardware and devices division.

Do you think Windows Phone has any chance of standing up to Android (and to a lesser extent, Apple) with these new partnerships?

[Source]
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8 Comments

  1. Zeca
    December 18, 2013

    Yes. WP is better than IOS.

    • Returner
      December 18, 2013

      also it is much more responsive, faster than any android out there

  2. bridgebuilder78
    December 18, 2013

    I wonder which Chinese OEM phones XOLO will re-badge this time. XOLO is a trading company, not a manufacturer.

    Back to CHINA, please.

  3. Adrian
    December 18, 2013

    Maybe with dual SIM they can reach a few folk. But the majority will go Android for obvious reasons.

  4. Oz
    December 18, 2013

    Windows is too late! I have always wanted Windows OS in a mobile, but I am happy with Android now, so will not like to change.

    • Adam Kováč
      December 19, 2013

      I was thinking the same, than I changed S3 for Lumia 920 and don’t want to come back to Android.

  5. manohar basavaraju
    December 18, 2013

    I can confirm that it will be flop for sure

  6. Nokia?
    December 19, 2013

    Umm… M$ just bought Nokia that has plenty of phones in that price range. And the quality + software(maps, navigation, etc) of those phones are beyond anything that rival WP makers have. Why would they create competition for their own phones? The reason is probably market share, but I have a hard time believing some “small time” Indian/Chinese collaboration can come up with anything that can match the current lineup of Windows phones.