Oppo is continuing its move overseas, as it attempts to expand its reach throughout Southeast Asia.
Oppo has already made moves to expand in Thailand, Vietnam and Indonesia, and Malaysia looks to be their next target. According to GSMinsider, Chen Mingyong the ceo of Oppo is also expected to attend the event.
This marks the fourth major Chinese manufacturer to enter the Malaysian market, Huawei, Lenovo and ZTE have all been selling phones there. Malaysia seems ripe for expansion in the mobile market and the big players from China are looking to take advantage of that. While consumers in Malaysia are one of the most tech savvy populations in emerging Asian markets, studies have also shown that they don’t rely on brand names when picking their next smartphone.
That makes the market there wide open for practically anyone.
Oppo’s success or failure there will likely have a lot to do with the price of the OPPO N1 if and when it is launched there. Oppo is keeping mum on that but we are sure to find out more this Tuesday at the event.