And the award for the worst promo video goes to ZUK!


lenovo zuk z1

ZUK is a Lenovo subsidiary which wants to ‘disrupt’ the smartphone scene with the upcoming ZUK Z1. The company put up a video earlier today; it’s a short video that doesn’t give away a lot of facts, but there’s still a lot to learn from the video.

OK, let me cut to the chase: the minute-long video has horrendous ‘music’, not a lot a lot is said in the picture. In fact, this ZUK video is the worst startup promo video you’ll see in a long, long time…

If there’s one thing that you take home after watching the video, it’s the fact that ZUK is pronounced ‘Zee-You-Kay’ and not ‘Zuck’ (or one of its variations).

ZUK (Lenovo) really need to understand the global demographic before wanting to disrupt the market OnePlus style. If there’s one thing OnePlus did extremely well, it was understanding what the market wanted. Agree?

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23 Comments

  1. WOOHer
    July 3, 2015

    What a dump promo!? I’ve got nothing from that.

  2. Daniel Golicki
    July 3, 2015

    ‘Hey, but we got this new intern, he’s been doing nothing but making us coffee all the time, how about letting him do that promo video? No one cares about them anyway.’
    ‘That sounds like a great idea, doesn’t it?’

    • victor hrebenciuc
      July 3, 2015

      plot twist, the coffe boy did make an great video, but they replaced with thyr one

  3. Patrick Van Reusel
    July 3, 2015

    Good marketing, because they got our attention.

    The song can be used as ringtone 🙂

  4. Freeje
    July 3, 2015

    ZeroK!

  5. Mrinal
    July 3, 2015

    Turuturu du du zee-you-kay, zee-you-kay!

    Hands down best promo vid ever!

  6. ahaha
    July 3, 2015

    J – You – Kaaaai fire the video producer fast

  7. saor
    July 3, 2015

    Fuk! Now that’s something we can all understand.

  8. monkeytree
    July 3, 2015

    Z*k!

  9. victor hrebenciuc
    July 3, 2015

    That music from the video is so so….so annoying. And u may think that thing is an app for some social network, deffinetly not a phone

  10. Fred
    July 3, 2015

    Tututudu Jay-You-Kay, Tututudu Jay-You-Kay, Tututudu Jay-You-Kay, Tututudu Jay-You-Kayyyyyyyy (repeat chorus over and over)
    Massive LOL! 😀

  11. OSNY
    July 3, 2015

    Such disappoint. Much naive.

    Man, that’s one of those things that people loop into a 10 hour song on YouTube
    .

  12. koss_x_treeme
    July 3, 2015

    Nyam cat reloaded..

  13. Airyl
    July 3, 2015

    I haven’t laughed this hard in ages. I don’t even care that the video is so bad, it’s hilarious.

  14. Burs
    July 3, 2015

    I’ll pretend I didn’t see anything. But it’s the sound I can’t get out of my head.

  15. Muhammad Yasir
    July 3, 2015

    youtube’s blocked , dint see the video , dgaf 😀
    who else plays fifa 😀 ?

  16. Adam Irvine
    July 3, 2015

    Agree.

  17. Ruby
    July 4, 2015

    LoL! It must ‘zuk’ running a company in Shenzhen with absolutely no idea how to market to Western countries!

  18. Ruby
    July 4, 2015

    LoL! It must ‘zuk’ running a company in Shenzhen with absolutely no idea how to market to Western countries!

  19. MexiDroid
    July 4, 2015

    as people says, there is never bad promo….

  20. MexiDroid
    July 4, 2015

    as people says, there is never bad promo….

  21. iKosh
    July 4, 2015

    Maybe they intended it to be a joke but if they put the same kind of effort in making phone, than I stay clear from zee-you-kay.

  22. aminiesta
    July 5, 2015

    Ricoh must sue them.