‘Trunk’ is Elephone’s own sub-brand (plus details of its first phone)


Everyone’s having sub-brands these days. Huawei has Honor, Xiaomi has Redmi (which is more a franchise than a sub-brand), Micromax has Yu, and the list goes on.

The newest company to join this list of sub-brand bearers is China’s own Elephone. Elephone might not be as big as some other sub-brands themselves, but there’s no denying that Elephone does have ambitions unmatched by other companies (they go too far at times. yes).

12-1--

The new Elephone sub-brand will be called ‘Trunk’. More than a sub-brand per se, Trunk will be a lineup of affordable phones. The first smartphone under the Elephone Trunk lineup will have a 5-inch display, a Snapdragon CPU (unknown model), will run Android 5.0 Lollipop, and — like we’ve seen with devices such as the Xiaomi Mi 4i, Meizu m2 note — will have multiple color options available.

There’s no word on when the phones under the Elephone Trunk line will be made available, but given Elephone’s track record, that shouldn’t be too far away.

There’s no two ways about sub-brands for now — they’re the in thing. However, with the ‘usual’ phones from companies like Elephone already being mostly from the affordable category, what would you expect from the new sub-brand? Better build? Better software support? Or just a very cheap price?

Previous Oukitel confirm key details of the upcoming Oukitel U10
Next Xiaomi Mi 4i now on open sale in India (Flipkart plus more channels)

32 Comments

  1. Chickens
    July 14, 2015

    -what would you expect from the new sub-brand? Better build? Better software support? Or just a very cheap price?

    Aggressive flash pre-sales and marketing so they can build phones to sell.

  2. Aa
    July 14, 2015

    So, we”ll have a bunch of new Elephones with another names (Trunk P5000, P6000, P7000, P8000…..) because Elephone ran out of numbers foir their models.

    And, that is pretty awfull name for a phone – Trunk.

    • Yeti hand
      July 14, 2015

      he killed frieza you kow…

    • CoinPhone
      July 15, 2015

      Already an improvement. Just last year, Chinese phone makers had only 2 vocabs, Namely : “One” and “S”.

  3. Freeje
    July 14, 2015

    More vaporware?

  4. Ivan Rusanov
    July 14, 2015

    What would I expect? More and more news every day about new Trunk models 😀

    • balcobomber25
      July 14, 2015

      And a new “flagship of the year” model every month.

  5. resnick
    July 14, 2015

    yes, yes! Next brand of Elephone Mark. And first model will have a 5-inch display, a Snapdragon CPU! Great news

  6. Rezneck
    July 14, 2015

    Great news ! I think the sub brand will allow them to create more devices and even with lower prices. The design is changing a bit with is cool 🙂 Uf they use snapdragon, it means open source code !!!

  7. balcobomber25
    July 14, 2015

    The Elephone employees are all over this thread, at least be more creative with the names….

    • Ivan Rusanov
      July 14, 2015

      Yep, the two comments below are from Elephone employees/trolls.

      • Max
        July 14, 2015

        so they’re doing blog-trolling now? now that’s some fine marketing. makes you wonder how many of the “reviews” on some major chinese reseller sites are real. XD

        • balcobomber25
          July 14, 2015

          I take all reviews with a grain of salt. Even in the US Apple, Google, Samsung and M$oft all have their paid lackies that moonlight as tech bloggers. The best reviews (of any product) are the ones that don’t overly praise or criticize a product, but instead point out its strengths and weaknesses.

          • iKosh
            July 14, 2015

            I’m starting to get suspicious about Android Authority lately.

            • balcobomber25
              July 14, 2015

              I never really visit them, I like Phonedog the best in the US.

  8. G'n'T
    July 14, 2015

    More junk in the trunk?

    Sorry couldn’t resist….

  9. balcobomber25
    July 14, 2015

    Personally I am waiting for Elephone Tusk!

    • Drits
      July 14, 2015

      That’s the EU edition then, won’t be well supported in Greece though.

  10. Ron Tikva
    July 14, 2015

    They are aiming to launch 365 flagships per year. But there will be a delay in each launch, obviously. Oh and after launch, there will be a delay in shipping. So a low price is logical – you actally buy a phone today, which will be long outdated when you actually receive it. For the price you paid you could buy last year’s Samsung or LG flagship.

  11. July 14, 2015

    Trunk … thats a funny name for a brand/sub-brand. Soon we will see a sub-brand named “ROOT” too … lol.

    • Ron Tikva
      July 14, 2015

      They are most probably alluding to an Elephant’s trunk. Eleph..ant – Eleph..one
      Next sub-brand will be “Peanut”, cos an Elephone’s gotta eat!

  12. Angry Mobile Nerd
    July 14, 2015

    This is what happens when you give one of your ktv buddies the job of marketing director VS hiring a real marketing director.

    • iKosh
      July 14, 2015

      And the CEO is a five year old.

  13. Muhammad Yasir
    July 14, 2015

    so.. now they’ll start releasing a TRUNKLOAD of phones in the shortest time frame possible …?

  14. Bootleg
    July 14, 2015

    Finally Elephone with Snapdragon SoC, I hope for a low price and developer support.

  15. xteamchinax
    July 14, 2015

    From many of the reviews, the P7000 can go in the trunk with the rest of the junk…

  16. vicksun
    July 14, 2015

    It kind of reminds me of RedMi 1S…

  17. hogeo
    July 14, 2015

    elephone is crap maker.

  18. Achilles
    July 15, 2015

    Elephone is a joke.
    How they survive at all?

    • Ron Tikva
      July 15, 2015

      They survive by taking you money today to produce the phones they sold 3 months ago. You will get your phone after they make their first sales of the phone they’ll announce 3 months from now.

  19. pazvanti
    August 1, 2015

    The device is already available for pre-order. Costs 130$: http://dealsnow.info/2015/08/01/elephone-trunk-pre-sale-for-130/

  20. Nimit Bhandari
    August 6, 2015

    I really wish someone could do an article on all the snapdragon powered best smartphones for China that would work internationally in places like the US…. Elephone Trunk definitely looks good on those grounds 🙂