OPPO might not have been in the news too much this year, but there’s not a single spec of doubt about how big the smartphone company is in China and some other parts of the world.
Like most emerging Chinese players, OPPO is looking to step out of its comfort zone in its homeland.
A good idea would be to step into a market that’s as emerging as the brand; but since OPPO has already done that with markets such as India and Thailand, it only makes sense to try and make it big in developed markets such as Australia.
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OPPO sent over details about its plans for Australia, and also let us know about their offering of the R7 for Australian buyers with a two year plan, which started earlier in August. Also, OPPO have partnered with Australian technology retailer Dick Smith which allows OPPO to sell through their 400+ outlets, thereby giving the Chinese smartphone maker a much larger reach than it could’ve got on its own.
“OPPO is vigorously pushing forward with our overseas expansion, as we are more than confident with our products and are always striving to bring them to the eyes of the whole world, ” said Sky Li, Vice President of OPPO and Managing Director of International Mobile Business. “The breakthrough in Australia is incredibly motivating and will definitely help us better understand the unique dynamics governing developed markets, thus allowing us to build a stronger global brand,” he added.