OPPO wants to make it big Down Under


OPPO might not have been in the news too much this year, but there’s not a single spec of doubt about how big the smartphone company is in China and some other parts of the world.

Like most emerging Chinese players, OPPO is looking to step out of its comfort zone in its homeland.

A good idea would be to step into a market that’s as emerging as the brand; but since OPPO has already done that with markets such as India and Thailand, it only makes sense to try and make it big in developed markets such as Australia.

OPPO sent over details about its plans for Australia, and also let us know about their offering of the R7 for Australian buyers with a two year plan, which started earlier in August. Also, OPPO have partnered with Australian technology retailer Dick Smith which allows OPPO to sell through their 400+ outlets, thereby giving the Chinese smartphone maker a much larger reach than it could’ve got on its own.

“OPPO is vigorously pushing forward with our overseas expansion, as we are more than confident with our products and are always striving to bring them to the eyes of the whole world, ” said Sky Li, Vice President of OPPO and Managing Director of International Mobile Business. “The breakthrough in Australia is incredibly motivating and will definitely help us better understand the unique dynamics governing developed markets, thus allowing us to build a stronger global brand,” he added.

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10 Comments

  1. E8hffff
    August 27, 2015

    It would be good if they can keep a low price and modern features.

    • Rob
      August 27, 2015

      Oppo don’t do low prices so that won’t happen.

      • G'n'T
        August 27, 2015

        Neither do Dick Smith, so this will become just another expensive phone brand like Samsung and Apple out here…

        • Sam Butler
          August 30, 2015

          Except they do a sale every 2nd day.

          Mind you, who buys phones from Dick Smith anyway? Hardly a big player in the phone market. Reality is in Australia, few people buy phones outright – like most of OPPO’s main markets. Weren’t Allphones also stocking OPPO, not that I ever saw one in there the one time I went to look.

  2. AdM
    August 28, 2015

    I can’t believe there’s a store called Dick Smith.

    • Barry
      August 28, 2015

      There was a man named Dick Trickle . If you don’t believe me google NASCAR Dick Trickle

    • Ibrahim Bahakim
      August 28, 2015

      There are a lot of dicks out there

    • Kikkoman_56
      August 28, 2015

      They have an even more ridiculous ad campaign at the moment
      “Unleash your Smith at Dick Smith”
      Wonder what else you could unleash…

      • AdM
        August 28, 2015

        That ad campaign is pure marketing genius. 🙂

  3. August 28, 2015

    Rescued from the bin 🙂 bit pricey imho. Dick smith page – http://www.dicksmith.com.au/oppo
    If you need help with gizchina.com.au, live here now!