UMi to disrupt sub $100 phone market with 3GB RAM UMi Rome

umi rome

We are seeing a flood of sub $100 smartphones on the market in the run up to Christmas but none have as much RAM as UMi claim the new UMi Rome will have.

Over the past few weeks we have seen Chinese phone makers release phones for under $100, some for as little as $70. And for the money they have all looked pretty good, but as prices creep lower so does the amount of RAM available in them.

UMi are hoping to disrupt the sub $100 market with the UMi Rome, a phone the claim will cost only $89 yet will boast 3GB RAM and an octacore Mediatek MT6753 chipset.

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For below $100 3GB RAM is currently unheard of, and an octacore 64bit processor is not common. UMi have also release additional details including 16GB internal storage, support for 128GB SD cards, front facing LED flash, 2500mAh battery and Android 5.1.

An image of the phone shows a device with curved rear and metal chassis that isn’t too dissimilar in terms of design from the UMi Hammer S.

At this time we don’t know if UMi are ready to launch the UMi Rome, or are still waiting for component costs to drop so they can launch the phone at this low price, a strategy that has played out well for Elephone over the past year.

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  1. Uts
    November 16, 2015

    Wow this one, i will definitely wait

  2. Marius Cirsta
    November 16, 2015

    Well I’m not sure 3GB of RAM is really needed here but sure, why not 🙂

  3. Leblebici
    November 16, 2015

    If umi doesn’t optimize roms like Meizu, 3gb ram will not enough for simple multitasks. I need optimization instead of 3gb ram.

  4. frederik
    November 16, 2015

    Battery is too small 🙂

    • Steven Fox
      November 16, 2015

      Battery is plenty for a 720p screen. Easily 4hrs of on-screen time, but no way of knowning that this will be the final battery specs.

  5. Sérgio Miguel Silva
    November 16, 2015

    If they keep putting crapware in their launcher like the Umi C1 has… no thanks. Got last year my mom one of those and now it’s crapware ridden because of the goddamn launcher, and I’ve had yet no time to root and remove that.

    Been watching 100$ phones to replace that C1, but so far haven’t seen one really that enticing…

    • Daniel
      November 16, 2015

      I bought a hammer for my dad – never ever again! Never!

      • Semi
        November 16, 2015

        who are you? ulefone or elephone?

        • Yeti hand
          November 17, 2015

          Busted!!! Ahahahaha

  6. roni24
    November 16, 2015

    those companies dont understand that we are waiting for the helio p10 and helio x20, 3GB is a must, as is micro sdcard slot (for 64GB/128GB), and everyone today puts fingerprint and 3000 mAh battery

    so, this is a start base

  7. Steven Fox
    November 16, 2015

    No phone really needs 3GB of RAM now or next year, but hey it`s OK to put it in there as a bonus.
    I have been pondering about ordering UMI Rome for a few days now(has been available in pandawill for 3-4 days now), but it`s the same case as with the Elephone P9000C – can`t trust manufacturer to come good and would probably have to wait two-three months for now in order to receive it, and that`s IF they ever start producing it!
    In short, I`m not paying for a Photoshop Render!

    • Lavender
      November 20, 2015

      seriously? ever see how much RAM is left after the manufacturers load all their bloatware on their devices? just take a look at the Note 5 or Galaxy 6.

      • Steven Fox
        November 20, 2015

        Man, dont buy Samsung, and you can change launcher and remove bloatware.

  8. Young
    November 16, 2015

    UMI have joined Elephone.

    All this Chinese phone makers, I wonder what they’re thinking.

    Too many phones with no support.

  9. Muhammad Yasir
    November 16, 2015


    • Dante
      November 16, 2015


      • Muhammad Yasir
        November 16, 2015

        wat … u din’t gasp upon hearing the price for THOSE specs ?!

  10. Roberto Tomás
    November 16, 2015

    the things I think are important now are getting cheap:

    • big (5″ or bigger) 1080p screen
    • bright enough screen for outdoor use (about 400+ cd/m2)
    • SD card slot
    • wifi AC
    • big >3000mAh and/or fast charging battery
    • 2GB ram (really prefer 3 though)
    • at least 30k on antutu, 2.5k on gb3 multicore score (roughly MT6753 1.3Ghz or better), strongly preferring 45k/3k or better (snapdragon 808/ helio x10)
    • 64 bit processor (no snapdragon 801 bs)
    • IR blasters are not really a must have, but I really prefer that

    remarkably, all of that is less than $200 nowadays.

  11. vonBox
    November 16, 2015

    well…im wayting for that Elephone Berlin.. 🙂

    • fumisa
      November 16, 2015

      i hope there is elephone berlin to compete with ulefone paris, umi rome,

  12. deep zpain
    November 19, 2015

    we all hope, TCL(TCT) build this phone, otherwise a big flop like UMI Fair

  13. 2arabs android
    November 24, 2015

    Hi i see good promotion in geekbuying about the phone in this link