Huawei isn’t the first name that springs into your head when you think smartphone photography. The folks at the company seem to be aware of it and are trying to make amends, courtesy a new partnership.
Huawei have joined hands with well-known camera maker Leica. While not too much about the partnership is known at the moment, Huawei did mention that the companies would cooperate on “research and development, design, co-engineering, user experience, marketing and retail distribution.”
The rate at which Huawei is growing at the moment could only get a boost from this partnership. It isn’t just the technical aspect that Huawei will touch in buyers’ minds in the future with the Leica partnership, but they’ll also touch the emotional bit.
As mentioned, Huawei is still a far way from being the most recognised brand among smartphone camera enthusiasts, but the picture quality, in general, has been on the way up. The Mate 8 is a good example.
Do you think this partnership will play a key role for Huawei (especially in the western markets)? Let us know in the comments section below.