UMI try to spin the UMI Max naming confusion

Following the yesterday’s UMI Max official reveal the community members voices quite strongly their dissatisfaction and sense of being misled with the phone’s parameters and the somewhat confusing name. The Max comes with the normal 5,5-inch display size, so nothing really “max” in the chinese sense of things so it’s actually quite understandable. The phone overally just looks like a rehashed version of their previous models and the only thing it can surprise with is the very low and affordabe price tag.

And seems like even the UMI brass realized quite quickly that this is not going to fly so easily so through the mouths of two high managers we are getting the damage control PR spin. So what are these two guys trying to explain?


Let’s start with the product manager Heaven: “Max means “maximum” screen size without making overall footprint too big. This is a key to ergonomic design, according to our beliefs here at UMi. UMi Max gets inspiration from two well-known characters: Hulk, and Popeye. In the sense that the Max is as powerful as the Hulk, but at the same time, as subtle and sharp as Popeye!”Uhm, alright, thanks Heaven i guess…

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And what about the chief of marketing Henry? Here we go: “There are three things worth noting about the UMi Max. Number one: Beauty max; the UMi Max has been designed to be aesthetically pleasing, while being productive in design and in function. Emphasis has been given to clean lines and clutter free design. Number two, Power max; The UMi Max is equipped with the high-performance MediaTek MT6755 Helio P10 processor, which makes it suitable for playing high-end games such as Asphalt 6, and of course, Pokemon Go! Number three, Battery max; The UMi Max uses a hefty 4000mAh battery that is large in capacity but not in size! This allows the phone to get long hours of usage. Combined with power-saving techniques in software, the UMi Max is a complete battery beast. It also comes with 256GB microSD support, HiFi + USB Type-C, 7-color breathing light button, and more!”

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Well here we go, two official statements concerning the somewhat disappointing reveal of the UMI Max. So what do you think about that? Comments below are at your disposal.

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  1. Yeti hand
    August 10, 2016

    gtfo with this sh*t

    • Muhammad Yasir
      August 11, 2016

      lol … im considering ordering this phone!

      wat are u talking about

      • Yeti hand
        August 15, 2016

        I’m talking about their excuse, of course the max is almot the same phone as the super! This whole marketing plan is a joke

  2. August 10, 2016

    I do like the design though.

    • Muhammad Yasir
      August 11, 2016

      exactly … UMI have the BEST aesthetics designers (or really good Graphic Experts).

      they could use this very well in collaboration with another phone maker who has a knack for putting SERIOUS hardware prowess in their phones. Umi will be responsible for end-user and outlook of the phone while the other company could do something unique for the SoC and processing power , instead of being frugal and greedy af.

  3. A
    August 10, 2016

    “Umi emaxhas many different to let mobile gamers can play more cool”
    I wonder if Umi even bothers to check the English level of their marketing employees

    • Muhammad Yasir
      August 11, 2016


  4. Conrad Aquilina
    August 10, 2016

    What I think is that all Chinese mobile makers need some serious English tuition. Especially (or at least) the flipping marketing department. im in love with Chinese products but these half baked or totally raw senseless statements are a turn off.

    • Muhammad Yasir
      August 11, 2016

      lol… shouldn’t be tho…

      look for the raw power in their product quality

  5. Sirus Valencia
    August 10, 2016

    That English though

    • Muhammad Yasir
      August 11, 2016


  6. Wolvie
    August 11, 2016

    Since when Mediatek P10 is consider as high performance SOC ?

    Qualcomm 650 > Mediatek X10
    Mediatek X10 > Mediatek P10

    Qualcomm 650 / 652 still consider as mainstream SOC from Qualcomm, not even consider as high performance SOC at their category.

    So P10 is more power efficient than X10 is understandable and got faster LTE class 6 compare to X10, but i think high performance is highly exaggerated ?

    At lease Umi must start using mediatek x25 or even X30 to use that bombastic wording. Or i might be understand wrongly *scratching my head*

    Not that P10 is a bad SOC, it is just Umi use wording that is misleading their buyers.

    • Muhammad Yasir
      August 11, 2016

      ikr … p10 is crap

  7. Karly Johnston
    August 11, 2016

    But it blends perfectly with your Macbook.

    • Muhammad Yasir
      August 11, 2016


  8. Marwene Elwefi
    August 15, 2016

    Now you can pre-order it for only 132.99 $+ worldwide free shipping ( use this discount coupon code : HFCH ) here

  9. ramon
    August 25, 2016

    Could someone tell me the difference between Super and this new Max? I must be blind…