Is the iPhone 7 worth four times more than UMI Plus?

The question in the titles is probably going to be polarizing for many phone enthusiasts, but the facts are clear. Both iPhone 7 and the new UMI Plus have been presented on the same day, September 7th, with the difference being only the location, IFA in Berlin or Apple keynote in San Francisco. So let’s take a look at some comparisons that UMI feel they can have the upper hand.

Of course the phones can’t be compared in the sheer power performance, but if you look at the pricing then for a single iPhone 7 you can get four UMI Plus pieces. So for the budget oriented user, who is not looking for the fancy brand choice it can be the dealbreaker and UMI are pretty aware of that.


Also with both the phones being quite the lookers and allegedly uses the same technologies and processes for the chassis, but with the official Apple comment about the black version being prone to scratches and abrasions the UMI can strike back. Their chassis doesn’t use the delicate glossy materials so should be more sturdy.

Battery capacity is also something looking on paper in UMI’s favor with 1960 mAh against 4000 mAh, but of course the real battery life performance comparison is tricky. Nonetheless UMI are confident that their Sony-produced battery cells and the Quick Charge PE+2,5 charging support can pull ahead in this cathegory too.

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Comparing the RAM capacity is also a quite a pointless errand due to vast difficulties in the iOS and Android memory usage, but still the iPhone 7 uses only 2 GB RAM while UMI Plus 4 GB RAM. On top of that also the benefits of the microSD slot, which Apple historically hates and now even the missing 3.5mm audio jack, which only the fanboys can view as an evolution step forward.

So as crazy as the simple comparison question stands there is surely some truth in UMI’s claims and while iPhone 7 is surely the superior phone maybe it’s not really four times better than the $179.99 price UMI Plus, which you can get for example here. And you can also check out the following official first look video.

Previous Xiaomi will debut Mi Ecosystem in India with Mi Air Purifier 2 on September 21
Next Elephone C1 is coming in two color variants


  1. loller
    September 15, 2016

    Yes it is.

  2. MattD
    September 15, 2016

    You can pick a random phone, put it against the iphone, a vivo, a xiaomi or whatever and it could *technically* win the comparison if you carefully pick the right areas. Like “battery capacity” instead of “battery life”, which could be extremely different things: for example, umi super and max were unreliable due to random battery drains on ramdom days, making the 4000mah battery count less than (let’s say) mi5’s smaller battery, because the second behave the same depending on use so you can decide what to do depending on your day’s activities.

    • Semi
      September 15, 2016

      based on my super, after first OTA I never had drains or issues, consumption has been pretty much linear since then. Drains only happened to me on the first release of the software.

      • MattD
        September 15, 2016

        I said “they WERE” because I don’t follow much these phone’s threads… I’ve must heard somewhere that someone still has those kind of problems, but don’t know: what’s sure is that at some point they had this issue?

  3. sigh
    September 15, 2016

    The article is Soooooo….. painful to read. Man!

  4. Jh1
    September 15, 2016

    I’m a cheapskate, so I would never pay for an iPhone, galaxy S7, or something similar. However, he real question is whether the umi super should be in the same price range as the redmi note 4, note 3 pro, cool1 dual, or le eco le2? Personally, I don’t think so.

    • Karly Johnston
      September 16, 2016

      It should be $99 .

    • Wolvie
      September 16, 2016

      Sorry but i beg to differ, probably the wording you should use is “smarter logical wiser people that refuse to be fooled by the big premium vendors to pay a hefty tags for their devices”.

      I didn’t say those big brands you mentioned are bad, but they are just keep selling their products at ridiculously expensive inflated prices and worse still their brainwashed fanboys still happily keep buying them LOL. Sad but true.

      But again i will not, i repeat i will not saving my money by buying those crappie brands that already proven as below standard (in term of hardware/software specs and also software support). Yeah i am looking at you Elephoney, Blackview, Bluebo, No 1 etc. It is just not worth it, you save a couple bucks to get those craps.

      Sadly said i only realized this much later after buying so many units from those brands. Their products build quality is just not designed to last. If you are very very lucky probably you can use around 1 -1.5 year.

      Hopefully now they already improve their products build quality, better quality control and durability. Competition is very important to keep prices at the affordable range, without competition then those big vendors really have no reason to reduce their prices.

      • Jh1
        September 16, 2016

        I’m a little confused by your reply… I certainly wasn’t recommending anyone buy an iPhone or galaxy. Nothing against the phones themselves, as I think they are some of the better options available, but they are far overpriced in my opinion. Or to put it another way I’d rather have a phone that is 95% as good as the iPhone or galaxy 7, for 1/3 the price. For my personal needs, one of the le eco or xiaomi options I mentioned above are far more suitable than any of the premium options. However, umi’s current options, while improving, are not worth their asking price. I’m not going to pay $180-220 for an umi, when I can get a xiaomi, le eco or even zuk for a similar price, with far better specs. Sadly, I have to admit to purchasing an elephone p3000s at one point… I’ve learned my lesson and will stick with more reliable brands, but I’m still going to attempt to get the best option for my budget (around $200 is all I am willing to put towards a phone)

  5. MitsosDaBest
    September 16, 2016

    Every time I read an UMi ad, my IQ gets lower…

    The iPhone has only 2GB RAM and the UMi Plus has 4GB, so the UMi is better!!! LOOOLL! That’s a big joke! The iPhone is 10x times faster than this buggy UMi crap!!

  6. September 16, 2016

    Like it or not, sometimes brand name prestige trumps all. “Hey whatchu got there? Oh, I’m using an UMi” just doesn’t feel that good ;).

    • Wolvie
      September 16, 2016

      Yeah i know exactly what your wording mean.

      But hey, if my fiends asking “what is your phone that you are using ?” i can proudly say ” i am using Xiaomi Redmi Note 3 pro and it is so damn cheap and good smartphone compare to those iphone and samsung” LOL.

      Btw nothing to be ashamed of to use a proven cheap and good smartphone.

      PRIDE WILL NOT HELP YOU with anything useful. In fact i feel very happy to bought such cheap smartphones with such a high specs.

      • Jh1
        September 16, 2016

        ^^ Definitely this

  7. NextHype
    September 16, 2016

    Umi buyers will never buy an iPhone (too expensive), and iPhone buyers will never buy an Umi (they wouldn’t be able to look at themself in a mirror afterwards).

    Hence there is no need comparing this two worlds.

    It’s like asking if a Maseratti is worth 20 Ford Fiesta.
    Who’s stupid enough to ask that ? Surely not Ford marketing team.

    • Wolvie
      September 16, 2016

      Ah you took the words out of my mouths.

      Regular Iphone users are getting used to iPhone IOS already so it is kind of hard for them to jump the bandwagon to Android. And apple also not stupid, they purposely make it hard to jump from their IOS to other Smartphone OS.

      • NextHype
        September 19, 2016

        And if they do (“jump the bandwagon to android”), they’ll probably target higher value models like hi end Samsung or Huawei, surely not Umi.

  8. Jakub Trhlik
    September 16, 2016

    How you can even compare this, UMI plus is huge monster against iphone 7

  9. balcobomber25
    September 16, 2016

    Yet another pointless article on this website. I remember the good old days when this was an unbiased site that would never sell it’s opinion and actually did reviews. Now we have the daily Umi, Ulefone, Elephone or “insert other crap brand here” sponsored articles.

  10. Sansa
    September 17, 2016

    How much did andi get from this?

  11. David Košič
    September 19, 2016

    If you have the money yes it is.