UMI Plus assumes the role of a budget flagship

Seems like we have to enrich our vocabularies with a new word, UMI just officially called their latest model UMI Plus a “budget flagship”. Confusion aside it’s probably kind of spot on, because the phone has a resonable $179.99 price tag and okay hardware featuring Helio P10, 4 GB RAM, 4000 mAh battery capacity with fast charge support, 13 Mpix camera with PDAF and Android 6.0 Marshmallow, which comes with a twist, because it will be upgraded to 7.0 roughly around Xmas.


Helio P10 processor is not any breaker of records, but it’s a solid piece of silicone capable of efficient and powerful performance for smooth multitasking, especially with the generous portion of RAM available. But of course the phone is not defined just be the CPU and RAM, UMI tried to provide some special extra functions too. Like the programmable button for fast launch of apps with Camera being set at default.


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For a budget flagship the phone has also quite nice Sharp display with the Sunlight technology or handy fingeprint scanner integrated into the Home button and capable of speedy unlocks up to 0,1s. Same time needs the 13 Mpix to focus and the PDAF support is a cherry on the top. Add a full manual control mode and it can appeal to photography lovers, of course if UMI manage to handle the software side of things properly too.


Users also have the freedom of choice to go with either capacitative or physical buttons and that’s not a bad thing, mileage varies for everybody. And they even didn’t forget to add a multicolor notification LED for the easier tracking of the notifications.


You can see all of the above mentioned features starring in the following video and maybe you can also try winning one UMI Plus for free here. Try your luck.

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  1. David Košič
    September 26, 2016

    Well at least they priced it right

    • Marius Cirsta
      September 26, 2016

      Not really. For that price you can get the top spec Xiaomi Redmi Note 4 which has the x20 which kicks some serious ass and could be counted as a flagship SoC. The P10 on the other hand is for the ( upper ) medium range phones so I’d say this is worth about $150 ( a price to which it will drop soon enough ).

      • Juno
        September 26, 2016

        for that price the Redmi 4 is only the 2GB one, I’d gladly go for P10 and a large 4GB RAM rather than X20 and only 2GB. The 3GB version is better, but costs a bit more unfortunately.

      • David Košič
        September 29, 2016

        If the chip is the only thing you based your decision on then you will be often disappointed with your buy

        • Marius Cirsta
          September 29, 2016

          It’s really not but I don’t trust Umi to build a better phone than Xiaomi.
          Xiaomi Redmi Note 4 also has the 4000 mAh battery , a good camera, fingerprint , a good metal build so what does the Umi have that’s better ?

  2. MitsosDaBest
    September 26, 2016

    Another day, another UMi ad…

    • Mar
      September 27, 2016

      almost everyday in different web

  3. Chickens
    September 27, 2016

    -Android 6.0 Marshmallow, which comes with a twist, because it will be upgraded to 7.0 roughly around Xmas

    Cool, wonder when will my UMi eMax gets its promised Lollipop upgrade.

  4. Allanitomwesh
    September 27, 2016

    It’s not a bad phone, but they tend to skip on little things like oleophobic coating

  5. Julio
    September 27, 2016

    Another model more? How many take this year? adds nothing and none are of dubious quality