While talk about Xiaomi’s slowdown in it’s home country is rife, the brand seems to be doing quite okay in it’s second home — India.
In an ‘open letter’, Xiaomi CEO Lei Jun just thanked the ‘Mi India family’ for having achieved the feat of selling 1 million devices in 18 days. Much like other countries, Oct-Dec is the hot selling season in India with festivals like Dussehra and Diwali being celebrated.
Despite what’s going on in China, what Xiaomi have achieved in just over 2 years of existence in India is quite remarkable. Almost everyone within my circles uses a Xiaomi phone, with others asking me where and how they can get one.
Coming back, Jun mentioned that Xiaomi are looking to capture the largest market share in India in 3-5 years… which to be honest, is going to be quite an uphill task given the hostile nature of the market, low brand loyalty, and more.
You can read the open letter below.