Huawei sold 30% more phones in 2016, made less money


According to a report by “The Information”, Huawei sold 30 percent more phones in 2016 than in the previous year, despite smartphone sales generally slowing down across the globe.

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The company’s revenue increased by 42 percent to $26 billion, but profits amounted to (only) $2 billion last year, a 10% drop when compared to the $2.2 billion it made during 2015, failing to achieve its yearly goal of 2.5$ billion in profits.

After these results, reports indicate that the Chinese company is now looking at ways to cut its expenses for the coming the year, and we quote: “especially on areas like marketing and retail sales channels”. For this year (2017), the company reportedly has internal targets that aim to double last year’s profit to $4 billion (!) so this means that the company will probably reduce the promotion/advertisement per year in order to tighten its belt and increase profit.

Can they make it? What do you think?

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4 Comments

  1. February 11, 2017

    P10 (Plus)! Yes plz! MWC can’t come soon enough!

  2. eliHd
    February 11, 2017

    Stop using Barcelona football club as your advertisement we all know the players like neymar and Suarez have iPhones!!

  3. February 12, 2017

    A bit surprising that they didn’t make MORE money, their phones are generally on the pricey side.

    • Karly Johnston
      February 13, 2017

      When the best selling phone is the $60 Honor Bee it isn’t so surprising.