BlackBerry’s story so far has been an interesting one. They’ve gone from being one of the largest competitors to certain death, and have now been reborn thanks to TCL. Saying they’ve had it rough would be an understatement, though they’ve still managed to come out of it alive.
The company is now taking another stab at the smartphone market with their latest BlackBerry Keyone, their first device after quite a while. The Keyone is a bewildering device to us with its odd pricing and specs, though it’ll probably have an audience in the business world.
The Keyone runs on a Snapdragon 625 processor, paired with 3GB of RAM and 32GB of internal storage (expandable to upto 256GB). The device’s main camera is a 12MP unit with PDAF and an f/2.0 aperture, while the front is an 8MP unit. The display here is a 4.5-inch unit with a resolution of 1080×1620, resulting in a pixel density of 433.
While the specs of the device are fairly mid-range for the most part, the main selling point is clearly the QWERTY keyboard below the display. The device is now available for purchase in the UK from retailer Selfridges, for a hefty sum of £499 ($645). A bit overpriced compared to similarly specced devices, though it’s clear this is more of a niche device.