‘Official GoPro killer’, i.e., Xiaomi-backed Yi launches in India

Xiaomi-backed Yi is the manufacturer behind a lot of popular products, including the Xiaomi Yi series of action cameras.

News is that the brand has now officially announced itself in India. Like almost every other Chinese company, the products will be made available online-only. In this case, Yi have partnered with Amazon India.

Yi have made available a total of 11 products, ranging in price from 3,490 INR ($54) to 19,990 INR ($310). All of these products can be found on the Amazon mini-site.

What a lot of adventure junkies in India will find interesting is that Yi have also made available their hot-selling 4K action cameras. It’s on sale for 17,990 INR, while the GoPro equivalent — the GoPro Hero 4 — goes for over 50,000 INR.

It can be said that Chinese consumer electronics makers have grabbed the opportunity provided by the rising Indian market with both hands.

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