When Xiaomi started a few years ago, its marketing strategy was mainly online sales. As time proceeds, the company is now giving much attention to the traditional sales pattern, however, its online marketing style remains intact.
We previously reported that the first Xiaomi flagship luxury store will be opened in Shenzhen and now, we have information that Xiaomi’s CEO, Lei Jun, will be there in person during the launch as more extravagant images are released. Xiaomi’s first store is located in Vientiane, though it is quite a luxury itself, the Shenzhen outlet will become the most influential international social, consumer, leisure and creative destination in the future.
Covering an area of 650 square meters, this store was designed by a globally renowned design team, Eight Inc. It has a white interior with a concrete finish for stability and strength. The architecture and colour considered the industrial and homely functions which the store hopes to perform.
This flagship store has two floors, the first floor is dedicated for smartphones, TVs, smart hardware and other products while the second floor focusses on smart home and lifestyle products. In addition, the second floor also has Xiaomi’s e-commerce platform products including travel, sports and over 20 varieties of products.
Furthermore, the Shenzhen flagship store has five 80-inch screens that compose an interactive shopping wall. Thus you can view product images and videos in the large-screen display.
The entire shop is laced with cameras and sensors that monitor user mobile phone action. Also, there is a 150-inch giant screen Mi Jia laser projection TV with Dolby panoramic sound for an immersive studio.
All of the store’s table surfaces are made with concrete to reflect the industrial nature of the shop and they have a rough surface to bring out the delicate nature of the products.
The interior lighting is regulated at 4 levels depending on the surrounding scene. Elegant and luxurious, isn’t it?