Though the former Taiwanese smartphone leader has yielded its positions to the Korean and Chinese manufacturers long ago, HTC still continues doing its best to find its place under the sun. Recently, it launched a couple of noteworthy models, but they lack some trendy features and were priced way higher. This is going to be fixed with the launch of the HTC U12 that is set to appear on the market in spring skipping the MWC 2018 launch. It’s said to sports an 18:9 screen with a 4K resolution. Thus the HTC U12 will be able to make a tough competition to many top brand flagships. But if this company wants to get its authority back, it should focus on budget models as well. Moreover, it should bring those trendy features to the entry-level smartphones like Xiaomi and Huawei do. The HTC Desire 12 is going to be the first in this type.
Today, Evan Blass, a popular tipster tweeted an entry-level HTC model codenamed as the Breeze will be launched as the HTC Desire 12. The latter will be packed with a full-screen with a 5.5-inch size and an 18:9 aspect ratio. This should be the selling point of the phone, undoubtedly. But the phone is also rumored to come with a MediaTek chip paired with a 2GB of RAM and 16GB of ROM. The rest of features are said to include a 13MP rear camera and a 5MP front camera. The battery of the HTC Desire 12 should be 2730mAh. Android 8.0 Oreo should come out of the box.
As you see, the HTC Desire 12’s hardware shows it will belong to the low-end category. That’s why it’s said to cost quite affordable. But HTC has some issues with its price policy. So it should revise its strategy not to stay out of the game.