We are living in times of incredibly fast technological innovations, but real changes in our lives may not come as quick as the actual technological development. With new companies and new products coming in and going faster than we can ever follow trends and implementation of new techniques, some consumers may shift their focus from the “technological needs” to seeking something that not too many companies or manufacturers seem to be focusing on – an unique design.
The big gap that Apple created in the market and the one thing that made them standout the most, is indeed their relentless approach to creating new design languages every so often – something that humans inherently need.
Intuition – Color – Playfulness
In this sense, the upcoming Koolnee Rainbow should not only be a phone that comes in one size or shape, but in a full palette of new colors and with a sparkling design as well.
The Rainbow is not going to be just a regular device, but more of an experiment. The artistic approach is the raison d’être behind the Koolnee Rainbow, according to Koolnee’s officials.
Of course they did not forget the technical development though, so we can expect the Rainbow to also overtake other similar products in the same price range as far as hardware and performance go.